[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-cases-module-settings":3,"site-cases-page-1":6},{"case_description_lines":4,"case_title_lines":5},2,1,{"items":7,"totalPages":5},[8,27,49,64,79,95,109,121,140,154,165,179,195,205,216,228,242,255,268],{"content":9,"content_mode":10,"cover_url":11,"created_at":12,"description":13,"id":14,"learn_more_url":15,"published_at":16,"sort_order":17,"status":5,"tags":18,"title":25,"updated_at":26},"\u003Csection style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.75em; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YPXcETulUocPmpFUvKNUYqdwuR7SHUaFGL9LWiaqxMNibctqyQbRzV2KhHHTYJvTLmiaEwsVvibwT5OF9CggibEdjH4ebntJ7aA6KJA\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=0\" alt=\"剧星传媒×营养森林打造巨量星图「小星AI」最佳实践案例\" data-ratio=\"0.18796296296296297\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-backw=\"578\" data-backh=\"109\" data-imgfileid=\"503762092\" data-aistatus=\"1\" data-original-style=\"width: 100%;height: auto !important;\" data-index=\"3\" data-report-img-idx=\"0\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">当下达人营销已进入智能化、精细化运营的新阶段，品牌普遍面临达人筛选低效、内容创意瓶颈、履约流程繁琐、数据难以闭环等痛点，对于达人营销提出了更高的要求。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"text-align: justify; visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">剧星传媒携手\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; color: #19b2b3; text-align: center; box-sizing: border-box; line-height: 1.2; font-weight: bold; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">营养森林，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">依托巨量引擎全面升级的\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":null},"namespaceURI":""}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">「小星AI」搭建分层种草体系\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":""}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">突破单一达人类型困局，拓宽创意方向，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">打造出一套降本增效的AI种草解决方案。该案例成功入选\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; color: #19b2b3; text-align: center; box-sizing: border-box; line-height: 1.2; font-weight: bold; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">巨量星图\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; color: #19b2b3; text-align: center; box-sizing: border-box; line-height: 1.2; font-weight: bold; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">「\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; color: #19b2b3; text-align: center; box-sizing: border-box; line-height: 1.2; font-weight: bold; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">小星AI\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; color: #19b2b3; text-align: center; box-sizing: border-box; line-height: 1.2; font-weight: bold; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">」\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; color: #19b2b3; text-align: center; box-sizing: border-box; line-height: 1.2; font-weight: bold; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">最佳实践案例。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YMR8RRS08zR5MsUQniaiaVXUMib2sk6Y79ia3px4Xib2hC41yp8B05KTvyL89BMib4KnLGzOhEk5FCTbNCDnd259cQHwjrf2OLrsh860\u002F640?wx_fmt=png&from=appmsg#imgIndex=1\" alt=\"剧星传媒×营养森林打造巨量星图「小星AI」最佳实践案例\" data-ratio=\"0.562962962962963\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"325\" data-imgfileid=\"503762399\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"4\" data-report-img-idx=\"1\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"visibility: visible;\" data-role=\"title\" data-tools=\"135编辑器\" data-id=\"165121\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; visibility: visible;\">\n\u003Csection style=\"display: flex; justify-content: center; align-items: center; visibility: visible;\">\n\u003Csection style=\"display: flex; align-items: center; visibility: visible;\">\n\u003Csection style=\"width: 30px; height: 1px; border-top: 1px solid rgb(16, 60, 72); box-sizing: border-box; visibility: visible;\">\u003Cspan style=\"visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0; visibility: visible;\">\n\u003Csection style=\"font-size: 15px; color: #103c48; text-align: center; padding: 0px 10px; box-sizing: border-box; visibility: visible;\">\u003Cstrong style=\"visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">\u003Cspan style=\"visibility: visible;\">\u003Cspan style=\"font-size: 16px; visibility: visible;\">案例破局\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"width: 30px; height: 1px; border-top: 1px solid rgb(16, 60, 72); box-sizing: border-box; visibility: visible;\">\u003Cspan style=\"visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #19b2b3; text-align: center; padding: 0px 10px; box-sizing: border-box; line-height: 1.2; visibility: visible;\">\u003Cstrong style=\"visibility: visible;\" data-brushtype=\"text\">\u003Cspan style=\"visibility: visible;\">AI驱动新品精准种草升级，跳出品类投放内卷\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">营养森林\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">焕新升级为独立品牌，需在抖音建立全新认知与差异化形象。本次项目需\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">推广新品营养芝士系列猫主粮，主打“营养高效”。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">传统宠粮投放长期围绕垂类科普达人打转\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">，新品很难破圈，不仅容易陷入同品类内容内卷，还极易推高整体投放成本。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(0.806572) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YMmI1wvS30eSgZM3j24AOnQn818HC8gyMibC68fCsZ9hhZJgDOm3OIasVokVGkumkQf6AEoJmh0LURZbHvXaSES4KZaRfHmDkUc\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=2\" alt=\"剧星传媒×营养森林打造巨量星图「小星AI」最佳实践案例\" data-ratio=\"1.239814814814815\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-backw=\"578\" data-backh=\"717\" data-imgfileid=\"503762391\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"5\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">立足品牌需求与行业洞察，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">剧星传媒分两步实现内容与达人的双向革新，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">快速在消费者心中建立“优质配方+高效吸收+大厂品质”的品牌核心认知。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"171068\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: flex-start; align-items: center;\">\n\u003Csection style=\"flex-shrink: 0;\">\n\u003Csection style=\"border-radius: 100%; background: linear-gradient(to right,#b3e8e9 0%,#b3e8e9 50%,#169a9c 50%); box-sizing: border-box;\">\n\u003Csection style=\"border-radius: 100%; background: linear-gradient(to top,#b3e8e9 0%,#b3e8e9 50%,transparent 50%); padding: 2px; box-sizing: border-box;\">\n\u003Csection style=\"border-radius: 100%; padding: 3px; background-color: #ffffff; box-sizing: border-box;\">\n\u003Csection style=\"font-size: 16px; text-align: center; width: 34px; height: 34px; border-radius: 100%; background: linear-gradient(to top, rgb(25, 178, 179), rgb(67, 225, 227)); display: flex; justify-content: center; align-items: center; box-sizing: border-box;\">\n\u003Cp style=\"background-color: initial; caret-color: red; display: inline !important;\" title=\"\" data-original-title=\"\"> \u003C\u002Fp>\n\u003Cstrong style=\"background-color: initial; caret-color: red; display: inline !important;\" title=\"\" data-original-title=\"\">1\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #19b2b3; text-align: left; padding: 0px 6px; box-sizing: border-box;\">\u003Cstrong data-brushtype=\"text\">\u003Cspan style=\"font-size: 15px;\">AI深挖品类趋势与用户偏好\u003C\u002Fspan>\u003C\u002Fstrong>\n\u003Csection style=\"text-align: left;\">\u003Cspan style=\"font-size: 15px;\">精准拆解核心消费人群\u003C\u002Fspan>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"width: 100%; height: 1px; background-color: #d9e6e6; margin-top: 3px; max-width: 100% !important; box-sizing: border-box;\" data-width=\"100%\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">剧星将目标养猫用户划分为“科学成长喵”“经济适用喵”“刚需囤货喵”三类，捕捉抖音平台「宠物救助」「多宠家庭」两大热门内容风向，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">为不同消费群体定制差异化内容路径，分层渗透“营养高效”心智，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">打破“内容选题单一”困局：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cul class=\"list-paddingleft-1\" style=\"list-style-type: disc;\">\n\u003Cli>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">面向关注配方与猫咪成长的科学喂养群体，主打配方拆解、实测测评内容，联动宠物救助故事传递高效营养优势；\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fli>\n\u003Cli>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">聚焦看重性价比的多宠养宠人群，以同价位横向测评、月度喂养成本测算为内容抓手；\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fli>\n\u003Cli>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">针对热衷囤货的刚需用户，通过大包装囤粮攻略，直观体现产品高营养、更耐吃的产品特质，让“高效营养”卖点落地具象化。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fli>\n\u003C\u002Ful>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"171068\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: flex-start; align-items: center;\">\n\u003Csection style=\"flex-shrink: 0;\">\n\u003Csection style=\"border-radius: 100%; background: linear-gradient(to right,#b3e8e9 0%,#b3e8e9 50%,#169a9c 50%); box-sizing: border-box;\">\n\u003Csection style=\"border-radius: 100%; background: linear-gradient(to top,#b3e8e9 0%,#b3e8e9 50%,transparent 50%); padding: 2px; box-sizing: border-box;\">\n\u003Csection style=\"border-radius: 100%; padding: 3px; background-color: #ffffff; box-sizing: border-box;\">\n\u003Csection style=\"font-size: 16px; text-align: center; width: 34px; height: 34px; border-radius: 100%; background: linear-gradient(to top, rgb(25, 178, 179), rgb(67, 225, 227)); display: flex; justify-content: center; align-items: center; box-sizing: border-box;\">\n\u003Cp style=\"background-color: initial; caret-color: red; display: inline !important;\" title=\"\" data-original-title=\"\"> \u003C\u002Fp>\n\u003Cstrong style=\"background-color: initial; caret-color: red; display: inline !important;\" title=\"\" data-original-title=\"\">2\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #19b2b3; text-align: left; padding: 0px 6px; box-sizing: border-box;\">\u003Cstrong data-brushtype=\"text\">\u003Cspan style=\"font-size: 15px;\">AI全域跨界优选达人，高效把控效能\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"width: 100%; height: 1px; background-color: #d9e6e6; margin-top: 3px; max-width: 100% !important; box-sizing: border-box;\" data-width=\"100%\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">告别传统人工翻库、耗时耗力的低效模式，剧星传媒\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">依托小星AI跨垂类全域检索潜力账号，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">按照\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">多宠家庭、宠物测评、泛科普知识\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">三类达人做精细化分层筛选，同时通过\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">AI智能管控\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">CPM阈值\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">、达人质量及内容质量，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">排除娱乐化账号，锁定高性价比种草达人。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection>\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">这套AI驱动的达人筛选模式，既拓宽达人来源边界，又从源头把控投放成本，实现达人资源从“垂类窄选”到“全域精选”的质变。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"165121\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto;\">\n\u003Csection style=\"display: flex; justify-content: center; align-items: center;\">\n\u003Csection style=\"display: flex; align-items: center;\">\n\u003Csection style=\"width: 30px; height: 1px; border-top: 1px solid #103c48; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0;\">\n\u003Csection style=\"font-size: 16px; color: #103c48; text-align: center; padding: 0px 10px; box-sizing: border-box;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>成效显著\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"width: 30px; height: 1px; border-top: 1px solid #103c48; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #19b2b3; text-align: center; padding: 0px 10px; box-sizing: border-box; line-height: 1.2;\">\u003Cstrong data-brushtype=\"text\">全链路降本提效，投放指标优秀\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">整套种草方案落地后，项目收获亮眼\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">数据成果\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">：在人力提效层面，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">达人筛选周期直接缩短70%，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">AI智能协同大幅释放人力成本；投放转化端成效突出，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">CPA3远低于行业大盘水平，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">圆满实现新品\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">种草破圈和心智增长\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: normal;\">的\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">目标。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-tools=\"135编辑器\" data-id=\"161174\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto;\">\n\u003Csection style=\"margin: 10px auto;\">\n\u003Csection style=\"border: 1px solid #33b5c8; padding: 20px 10px 0; box-sizing: border-box;\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: flex-start; align-items: center;\">\n\u003Csection style=\"text-align: justify;\">\u003Cstrong data-brushtype=\"text\">\u003Cspan style=\"font-size: 16px; color: #19b2b3; text-align: center; box-sizing: border-box; line-height: 1.2; font-weight: bold;\">\u003Cspan style=\"font-size: 15px;\">营养森林品牌方对项目表现给出高度评价：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #33b5c8; text-align: center; line-height: 1.75em;\">\u003Cstrong data-brushtype=\"text\"> \u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #33b5c8; text-align: center; line-height: 1.75em;\">\u003Cstrong data-brushtype=\"text\"> \u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"font-size: 15px;\">“剧星团队在项目执行过程中所表现出的智能化营销思维与快速响应、精益求精的态度，给我们留下了深刻印象。”\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"font-size: 15px;\">“团队依托巨量引擎小星AI升级达人筛选，通过细分兴趣内容打造、高性价比种草、高效投放优化多维发力，让本次项目圆满落地。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">取得的优秀成效我们也很满意，最终整体曝光近6000W，A3人群增量近900万，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">ROI0.2X，CPA3远低于行业大盘\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">，不仅显著提升了我品在目标群体中的曝光与声量，更在心智建设上成效突出，为我们拉新拓客提供了强劲助推。”\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"font-size: 15px;\">“希望继续携手探索AI在达人营销领域的创新实践，持续挖掘增长空间、共创更大商业价值。”\u003C\u002Fspan>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection style=\"text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: #333333; background-color: transparent; padding: 10px 0px; box-sizing: border-box; height: 20px;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">剧星传媒社交媒体事业部总经理周颖\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">表示\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">：\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">“本次剧星传媒携手营养森林共创的\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">「\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">小星AI\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">」\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">项目\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">实践，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: normal;\">精准破解了宠物品类垂类内卷难题。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">从趋势洞察、内容策划到达人优选，AI打通种草全链路关键节点，让精细化种草提效成为可复制的实战打法。”\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">放眼未来，剧星传媒将持续探索AI赋能达人营销的生意机遇，为合作品牌打造低成本、高转化、可持续的\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">增长方案，助力品牌在智能化时代构筑长期市场竞争力。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.10117) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YPlPKBmCf6Kbfhp337baHicxbsc3icE5E1UErSTlJMJGMdWtRYdGkLsibgJv0O9vwdhXhhrqEOHBUJus7icqLXQCAtAaExVQOjhWOE\u002F640?wx_fmt=png&from=appmsg#imgIndex=3\" alt=\"剧星传媒×营养森林打造巨量星图「小星AI」最佳实践案例\" data-ratio=\"0.4759259259259259\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"275\" data-imgfileid=\"503762199\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"6\">\u003C\u002Fsection>\n\u003Cp style=\"display: none;\"> \u003C\u002Fp>","custom","https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002F219c9f079d714c6fa14194026d1e7954.png","2026-06-08 13:32:01","依托巨量引擎「小星AI」搭建分层种草体系，突破单一达人类型困局，拓宽创意方向，打造出一套降本增效的AI种草解决方案。",22,"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002Fzf6wGUQ82uL0i_YXSNV0SA","2026-06-03 17:09:25",0,[19,22],{"id":20,"name":21},143,"达人营销",{"id":23,"name":24},158,"AI营销","营养森林x剧星传媒","2026-06-08 15:22:02",{"content":28,"content_mode":10,"cover_url":29,"created_at":30,"description":31,"id":32,"learn_more_url":28,"published_at":33,"sort_order":17,"status":5,"tags":34,"title":47,"updated_at":48},"","https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002F9a376efee47d460f853773908c401ed0.png","2026-06-08 19:07:52","强化品牌“年轻有趣、省钱省心”的心智认知，扩大品牌在年轻群体中的影响力，实现品牌年轻化转型与长效增长",45,"2026-05-15 00:00:00",[35,38,41,44],{"id":36,"name":37},124,"综艺营销",{"id":39,"name":40},139,"IP营销",{"id":42,"name":43},141,"场景营销",{"id":45,"name":46},160,"虎啸-铜奖","同程旅行x开始推理吧3","2026-06-08 19:08:48",{"content":50,"content_mode":10,"cover_url":51,"created_at":52,"description":53,"id":54,"learn_more_url":55,"published_at":56,"sort_order":17,"status":5,"tags":57,"title":62,"updated_at":63},"\u003Csection style=\"text-align: center; line-height: 1.75em; margin-bottom: 0px; margin-top: 0px; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm2emXpHNMHv3VPbDfDv7DLzSCjeNx6mW5iasPGfPYSoWKN23nTuQFwIt2EL8hORz5DZZmvkO7mq1aw\u002F640?wx_fmt=png&from=appmsg#imgIndex=0\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-backh=\"109\" data-backw=\"578\" data-imgfileid=\"503756446\" data-ratio=\"0.18796296296296297\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"3\" data-report-img-idx=\"0\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px; visibility: visible;\">\u003Cspan style=\"visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">在内容营销常态化、国风文化持续升温的当下，品牌如何借助优质内容实现文化传递与商业增长的双向赋能，成为行业关注的焦点。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px; visibility: visible;\">\u003Cspan style=\"visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px; visibility: visible;\">\u003Cspan style=\"visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">剧星传媒携手100年润发，打造品牌定制短剧《纨绔上“嫁”98代老祖》，以畲族文化为创意核心，将国风韵味与民族匠心巧妙融合。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">同时依托与\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">短剧演员的深度合作，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">串联起内容共创、艺人联动、多域传播与直播转化的全流程，构建起“内容种草-艺人联动-心智渗透-生意落地”的完整营销体系，最终实现品牌文化价值与商业增长的双重突破。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px; visibility: visible;\">\u003Cspan style=\"visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"text-align: center; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YPgOf5DS5zmeYTOYKEMIzwEpE01CCNXI8UYE2YmsVSicGtTO5GDMicBq6NJELWCb2MoXAwy7udAGYQxbBYQ2j9ZyWab37ibKHZ28w\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=1\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-backh=\"771\" data-backw=\"578\" data-imgfileid=\"503760848\" data-ratio=\"1.3333333333333333\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"4\" data-report-img-idx=\"1\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"171135\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: center;\">\n\u003Csection style=\"width: 46px; z-index: 1; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; text-align: center; width: 46px; height: 46px; display: flex; justify-content: center; align-items: center; margin-left: -46px; z-index: 3; box-sizing: border-box;\">\u003Cstrong>0\u003C\u002Fstrong>\u003Cstrong title=\"\" data-original-title=\"\">1\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #373737; text-align: center; padding: 0 25px; box-sizing: border-box;\">\u003Cstrong data-brushtype=\"text\">\u003Cspan style=\"font-size: 16px;\">品牌理念结合民族文化，创新国风新韵\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: flex; justify-content: space-between;\">\n\u003Csection style=\"width: 35px; margin-top: -5px; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003Csection style=\"width: 35px; margin-top: -5px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">当下大众对治愈感、松弛感与文化质感的需求持续上升，而少数民族敬畏自然、与万物共生的生活智慧，恰好契合当代人的情绪价值诉求，这也与100年润发“植物润养东方美”的品牌内核高度契合。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">基于此，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">短剧以畲族文化为贯穿始终的创意主线，从短剧热门元素、人物设定、服装道具到场景设置，全方位构建出兼具民族底蕴与现代审美的故事世界，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">让品牌理念与民族文化自然相融。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">热门元素贴合短剧受众偏好。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">剧情融入\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“先婚后爱”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">等高热度设定，女主以当下受欢迎的“引导型恋人”形象，帮助男主找到人生方向；同时融入\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">畲族平等婚嫁观念，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">传递“女嫁男、男嫁女”皆可的包容理念，让故事更贴近当代审美。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">人物设定扎根畲族文化。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">女主设定为\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">98代畲族老祖，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">男主则是\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">畲族后人\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">，二人姓氏特意选用畲族四大姓氏中的“雷”“蓝”二姓，从根源上实现故事与民族文化的深度绑定。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">服化道呈现东方民族美学。短剧服饰融合畲族传统形制与现代东方审美，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">畲族女性发型搭配传统头冠，可呈现象征吉祥的凤凰造型。道具则融入畲族彩带等非遗符号，让民族底蕴自然渗透到剧情中，既提升了内容整体质感，也强化了观众记忆点。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">场景驱动主角情感升温。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">将\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">100年润发的乌龙青柑香\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">设定为男女主初见的关键记忆点，二人意外发现用着同款洗发水，女主夸赞男主发香好闻，而她的这缕高定茶香，也在相处中给予男主满满的安心和慰藉。在女主受惊不安时，男主温柔为她洗发，96小时控油蓬松的清爽质感搭配熟悉的香气，让她在细腻呵护中倍感治愈。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.05714) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YMejViafuRcAZAZv4PumtvL3UJb8zNyrOqdRELpf5LOwaElIqpYFq2nH0ntfnt900MOkWN0EkxSNsKEicZibksYCfzOPJIV2aWppM\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=2\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-backh=\"281\" data-backw=\"578\" data-imgfileid=\"503760850\" data-ratio=\"0.4861111111111111\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"5\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"171135\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: center;\">\n\u003Csection style=\"width: 46px; z-index: 1; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; text-align: center; width: 46px; height: 46px; display: flex; justify-content: center; align-items: center; margin-left: -46px; z-index: 3; box-sizing: border-box;\">\u003Cstrong>0\u003C\u002Fstrong>\u003Cstrong title=\"\" data-original-title=\"\">2\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #373737; text-align: center; padding: 0 25px; box-sizing: border-box;\">\u003Cstrong data-brushtype=\"text\">\u003Cspan style=\"font-size: 16px;\">品牌挚友深度绑定，多平台矩阵宣发破圈\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: flex; justify-content: space-between;\">\n\u003Csection style=\"width: 35px; margin-top: -5px; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003Csection style=\"width: 35px; margin-top: -5px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">为扩大传播声量、深化品牌渗透，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">100年润发正式官宣短剧主演一航、初夏为品牌挚友，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">完成艺人与品牌的深度绑定，并围绕\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“无糖奶茶”CP\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">打造专属直播及周边物料，实现从前期宣发、内容共创到直播落地的深度协作。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.5) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_jpg\u002FibMKXbzK99YOdkPXqRuYCWomsbCZZLM7bGJddZSY0bHZpcdeV6tyufjmRgIOVHGFvXv4TMUiao47rHW8S0maP7bsNLTCbaQJPEfPpJYyyJzRo\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=3\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-backh=\"385\" data-backw=\"578\" data-imgfileid=\"503760852\" data-ratio=\"0.6666666666666666\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"6\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">短剧热播期间，演员一航、初夏联动\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">抖音、红果短剧、微博\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">等多平台进行剧宣，将品牌元素自然融入宣传场景，依托内容生态实现品牌多域曝光；剧集收官后，初夏还在小红书持续发力，宣传品牌周边产品，进一步延续传播热度。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">其中，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">CP合体直播预告同步登录抖音、红果双平台。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">一航发布创意进播ID视频，氛围感与甜蜜感拉满；初夏同步上线花絮vlog，为剧集造势并预热直播。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(0.99356) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YMQZPhzrG7SgfkEs4ibDEagfGFf9sQMVzw0j7WL5VSvjXkJwnr7nyFcPM5wZ4tic5Xfv0DttoiboibzpVTMoMApseacKiartp3ZMhZ0\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=4\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-backh=\"582\" data-backw=\"578\" data-imgfileid=\"503760853\" data-ratio=\"1.0064814814814815\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"7\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">优质短剧内容搭配矩阵宣发，不仅引发了热烈的用户互动，让粉丝期待值拉满，更带动品牌声量随剧情热度持续走高。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">粉丝在抖音主动分享短剧剧照、名场面等内容，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">形成积极的圈层互动，营销号也同步跟进短剧高光切片与微博话题扩散，全面放大品牌宣传声量，实现传播破圈。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.01695) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YOibqC6LR93PnJcicgn7jXo46OJhylxz9wpETwXWK6aheLBgFvV5KotqzZm591hic6TUzP3fTuPAoNicOjiaEm1N8XqvibBbTibiamtfm4\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=5\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-imgfileid=\"503760854\" data-ratio=\"0.9833333333333333\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"null\" data-index=\"8\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"171135\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: center;\">\n\u003Csection style=\"width: 46px; z-index: 1; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; text-align: center; width: 46px; height: 46px; display: flex; justify-content: center; align-items: center; margin-left: -46px; z-index: 3; box-sizing: border-box;\">\u003Cstrong>0\u003C\u002Fstrong>\u003Cstrong title=\"\" data-original-title=\"\">3\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #373737; text-align: center; padding: 0 25px; box-sizing: border-box;\">\u003Cstrong data-brushtype=\"text\">全链路营销闭环，从心智渗透到生意转化\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: flex; justify-content: space-between;\">\n\u003Csection style=\"width: 35px; margin-top: -5px; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003Csection style=\"width: 35px; margin-top: -5px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">依托前期内容热度与艺人宣推优势，项目进一步打通后链路，联动品牌挚友一航、初夏亮相品牌直播间，打造沉浸式剧情互动场景。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">直播间通过默契大考验、闻香识物、畲族挂件DIY等环节，还原剧中经典氛围，以“金玉良缘”CP售后感强化情感连接，有效拉近品牌与用户的距离。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">直播还设置\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">镜头签名、撒糖合照、“无糖奶茶”账号周年庆生、短剧专属采访等\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">宠粉环节，进一步丰富直播观感、提升用户粘性，推动流量向销量转化，带动用户下单。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.88153) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_jpg\u002FibMKXbzK99YPScR4sTibCUmsyeMlJ2K8iaiczJamy8FicNAbyUaE9OHmgsWYR2RJZM88hXdKH6BvHtgF8IFkGbicHu6XyeFV814SPHvac59WttCcE\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=6\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-backh=\"307\" data-backw=\"578\" data-imgfileid=\"503760855\" data-ratio=\"0.5314814814814814\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"9\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">粉丝在观看直播后，还自发进行直播内容二创。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">直播间周边产品收获广泛好评，激发了粉丝的购买意愿，实现互动与种草效果双丰收。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan class=\"rich_pages wxw-img\" title=\"\" data-remoteid=\"\" data-asynid=\"\" data-src=\"\" data-ratio=\"\" data-s=\"300,640\" data-type=\"png\" data-w=\"\" aria-label=\"\" aria-braillelabel=\"\" aria-description=\"\" data-width=\"\" data-height=\"\" data-croporisrc=\"\" data-cropx1=\"\" data-cropx2=\"\" data-cropy1=\"\" data-cropy2=\"\" data-cropselx1=\"\" data-cropselx2=\"\" data-cropsely1=\"\" data-cropsely2=\"\" data-backw=\"\" data-backh=\"\" data-copyright=\"\" data-oversubscription-url=\"\" data-before-oversubscription-url=\"\" data-galleryid=\"\" data-gallerysupplier=\"\" data-cardimg=\"\" data-fileid=\"\" data-imgfileid=\"503760856\" data-positionback=\"\" data-imgqrcoded=\"\" data-imgid=\"\" data-upload=\"\" data-fromlib=\"\" data-aiimageid=\"\" data-aiimagesource=\"\" data-cacheurl=\"\" data-aistatus=\"1\" data-retry=\"\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.46143) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YNmuZ3EJ0NWcoJh83ZsJAL1dKn2PWS1hLLI7iayS56b0APyEU8XNlGNYvicVbNe0NHSr6KCGZbpbTtNqGnlK4BcLlK7c9ibtEyI64\u002F640?wx_fmt=png&from=appmsg#imgIndex=7\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-backh=\"396\" data-backw=\"578\" data-imgfileid=\"503760857\" data-ratio=\"0.6842592592592592\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"10\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px;\">多重营销动作落地后，项目收获了亮眼数据与优质口碑：短剧播放量突破\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">2000万，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">话题热度持续走高，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">观众对剧中畲族文化的还原度、服饰细节等内容纷纷点赞认可，品牌好感度得到显著提升。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">直播间沉浸式互动持续引爆热度，观众参与热情高涨。整场直播2小时累计曝光超\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">190万人次，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">单场GMV较往期环比大幅增长\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">161.03%，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">实现品效合一的营销目标。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">此次《纨绔上“嫁”98代老祖》品牌定制短剧合作，是以内容为载体、以短剧艺人为核心、全链路协同的创新营销实践。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">通过民族文化内容共创、艺人深度绑定合作、全域营销闭环落地，让品牌理念精准触达目标受众，充分释放合作艺人的商业价值与内容影响力。\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.10117) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm3diabtUvAsXmTMoedU4XS2YWxoMtiacicrgmicTERQ1eS0a4EqGsoq7a8DcJCOFz7PkEjmJ3gftSB1nw\u002F640?wx_fmt=png&from=appmsg#imgIndex=8\" alt=\"短剧案例丨100年润发深挖优质内容，“短直”赋能品效合一\" data-aistatus=\"1\" data-backh=\"275\" data-backw=\"578\" data-imgfileid=\"503756574\" data-ratio=\"0.4759259259259259\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"11\">\u003C\u002Fsection>\n\u003Cp style=\"display: none;\"> \u003C\u002Fp>","https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YP5iaDJGdE7ibIiagia9gWMXQXVfhlZpqicjbdBLmmFJjsmY1JEbjCH9PbN2Ws5AK2TkOlrpL8FibVcLeB9MvtKD8ah3xvV0iaAJPB1sc\u002F0?wx_fmt=jpeg","2026-06-08 13:37:48","品牌定制短剧《纨绔上“嫁”98代老祖》，串联内容共创、艺人联动、多域传播、直播转化全流程，构建“内容种草-艺人联动-心智渗透-生意落地”营销体系，实现品牌文化价值、商业增长双重突破",24,"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002Fg_2gxJCtwme1Q1C6bOEqGQ","2026-04-17 19:02:34",[58,61],{"id":59,"name":60},138,"短剧营销",{"id":42,"name":43},"100年润发x剧星传媒","2026-06-08 14:56:53",{"content":65,"content_mode":10,"cover_url":66,"created_at":67,"description":68,"id":69,"learn_more_url":70,"published_at":71,"sort_order":17,"status":5,"tags":72,"title":77,"updated_at":78},"\u003Csection style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.75em; letter-spacing: 0.034em; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0px; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"height: auto !important; visibility: visible !important; width: 676.976px !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm2emXpHNMHv3VPbDfDv7DLzSCjeNx6mW5iasPGfPYSoWKN23nTuQFwIt2EL8hORz5DZZmvkO7mq1aw\u002F640?wx_fmt=png&from=appmsg#imgIndex=0\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"0.18796296296296297\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-imgfileid=\"503756446\" data-aistatus=\"1\" data-original-style=\"null\" data-index=\"3\" data-report-img-idx=\"0\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">近日，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">在B站「新创力 · 新创益」宠婴食行业标杆案例大赏中，剧星传媒携手国民零食品牌三只松鼠打造的营销案例，凭借对年轻用户的精准洞察与创新的内容打法，成功斩获食品行业标杆案例，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">用实力破解品牌“年轻心智渗透”这一行业共性难题。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px; visibility: visible;\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YOicibSTVzxCArM5LEv9iaBdicQUgnibY7xHmRiafaItbuYvtZHxoJgSQwibIicwj5lZWibc5ZWcwUTE3YGFcDyvvxvyqappUaCqp5SyEQE\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=1\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"1.6879629629629629\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-backw=\"578\" data-backh=\"976\" data-imgfileid=\"503760789\" data-aistatus=\"1\" data-original-style=\"width: 100%;\" data-index=\"4\" data-report-img-idx=\"1\" data-fail=\"0\">\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">当下休闲零食行业赛道持续扩容，竞争不断加剧，而消费主力的迭代更是让行业格局迎来新的挑战——Z世代逐渐成为核心消费群体，他们的消费偏好更个性、更注重情感共鸣，对品牌的“新鲜感”和“认同感”要求极高。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">在行业困境与品牌需求驱动下，聚集了大量高活跃、高粘性年轻用户的B站，成为本次破局的核心选择。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">剧星传媒携手三只松鼠，确立\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“内容种草+场景化传播”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">的核心思路，依托哔哩必达工具，打造\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“精准人群-精准内容-优选达人-高效触达”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">的完整内容打爆链路，成功\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">拉新高价值年轻用户，提高品牌好感度，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">为品牌年轻心智突围\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">走出了一条科学高效的营销路径。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-tools=\"135编辑器\" data-id=\"99270\" data-pm-slice=\"0 0 []\">\n\u003Csection>\n\u003Csection data-brushtype=\"text\">\u003Cstrong>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection data-tools=\"135编辑器\" data-id=\"110797\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"text-align: center; margin: 10px auto;\">\n\u003Csection style=\"display: flex; justify-content: center; align-items: flex-start; margin-bottom: 6px;\">\n\u003Csection style=\"width: 12px; box-sizing: border-box;\">\u003Cimg class=\"rich_pages wxw-img wx_img_placeholder_mini\" style=\"display: block; box-sizing: border-box; vertical-align: baseline; aspect-ratio: calc(0.714286) \u002F 1; width: 12px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YNhy7xg8VBc2lhZibxwBZnKNbatoWhWsgYqQbK85AmN6a0B0dn8sh8tqLSF8OJ8ll1teKHicPiaFQ9YPXYXtibFYDDF61Ricop0kmZs\u002F640?wx_fmt=png&from=appmsg#imgIndex=2\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"1.4\" data-type=\"png\" data-w=\"20\" data-width=\"100%\" data-imgfileid=\"503760826\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;box-sizing:border-box;vertical-align:baseline;\" data-index=\"5\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; letter-spacing: 1.5px; color: #3f3f3f; margin: 6px 3px 0 3px;\">\u003Cstrong data-brushtype=\"text\">科学布局\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"width: 12px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003Cimg class=\"rich_pages wxw-img wx_img_placeholder_mini\" style=\"display: block; box-sizing: border-box; vertical-align: baseline; aspect-ratio: calc(0.714286) \u002F 1; width: 12px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YPqApRpZVyk9dQpuWrFQJGHOOL1iactkluldROO8YpUwlRiabh1Llv1hqiaZba0mynmZ60iaFEd414qL3zLicWTpUiczuf4W5Z6VmCtU\u002F640?wx_fmt=png&from=appmsg#imgIndex=3\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"1.4\" data-type=\"png\" data-w=\"20\" data-width=\"100%\" data-imgfileid=\"503760827\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;box-sizing:border-box;vertical-align:baseline;\" data-index=\"6\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: inline-block;\">\n\u003Csection class=\"wx_imgbc_placeholder\" style=\"background: url('data:image\u002Fgif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVQImWNgYGBgAAAABQABh6FO1AAAAABJRU5ErkJggg==') center center \u002F 100% 100% no-repeat; padding: 6px 12px; box-sizing: border-box;\" data-cacheurl=\"\" data-remoteid=\"\" data-lazy-bgimg=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YMMmzYt2vWawSictFwzp5TicYLFibUN0ksghbVSSwagwX01Jowek964xvXSzEBbmH930kMMyVuzT9gwdGUrzJgmHTLKWTvWOGibWog\u002F640?wx_fmt=png&from=appmsg\">\n\u003Csection style=\"font-size: 14px; letter-spacing: 1.5px;\">\u003Cstrong data-brushtype=\"text\">PCER模型，精准触达目标人群\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">精准破局的第一步，便是\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">定人群、锁目标。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">剧星传媒与三只松鼠深度结合B站用户画像，拆解目标人群TA内容偏好，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">明确年轻用户偏爱真实、专业、趣味、有“活人感”的内容，锁定“真实沉浸式体验”的核心方向，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">这也恰好契合了当下Z世代“拒绝套路、追求真诚”的消费心理。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">在此基础上，剧星\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">借助哔哩必达与花火平台，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">科学筛选UP主以提升品牌匹配度。其中，兼具专业度与影响力的UP主\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“影视飓风”，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">凭借出色的内容共创能力、粉丝画像匹配度和圈层传播力，成为实现营销目标的最优选择，为内容爆火奠定了基础。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-tools=\"135编辑器\" data-id=\"110797\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"text-align: center; margin: 10px auto;\">\n\u003Csection style=\"display: flex; justify-content: center; align-items: flex-start; margin-bottom: 6px;\">\n\u003Csection style=\"width: 12px; box-sizing: border-box;\">\u003Cimg class=\"rich_pages wxw-img wx_img_placeholder_mini\" style=\"display: block; box-sizing: border-box; vertical-align: baseline; aspect-ratio: calc(0.714286) \u002F 1; width: 12px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YOZSD2NKGLfb6WX5AeYAUBTu73I59xlA4FbvN8kIGV9uZkWf1IaicRp60WmfCsIQWgficBrgaJquIojwBicfRu7MEzicibeaxiaYAicTM\u002F640?wx_fmt=png&from=appmsg#imgIndex=4\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"1.4\" data-type=\"png\" data-w=\"20\" data-width=\"100%\" data-imgfileid=\"503760829\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;box-sizing:border-box;vertical-align:baseline;\" data-index=\"7\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; letter-spacing: 1.5px; color: #3f3f3f; margin: 6px 3px 0 3px;\">\u003Cstrong data-brushtype=\"text\">内容破圈\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"width: 12px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003Cimg class=\"rich_pages wxw-img wx_img_placeholder_mini\" style=\"display: block; box-sizing: border-box; vertical-align: baseline; aspect-ratio: calc(0.714286) \u002F 1; width: 12px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YPLaBnaPoY56jnlCJ0lZHd2V6FDTbNsUic55iaqUky5iagx4PTdxXTiadpX5PXMRzM06Y84MmiapGy64pLpicTzWHnRI5pOibn9bAn1zI\u002F640?wx_fmt=png&from=appmsg#imgIndex=5\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"1.4\" data-type=\"png\" data-w=\"20\" data-width=\"100%\" data-imgfileid=\"503760828\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;box-sizing:border-box;vertical-align:baseline;\" data-index=\"8\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: inline-block;\">\n\u003Csection class=\"wx_imgbc_placeholder\" style=\"background: url('data:image\u002Fgif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVQImWNgYGBgAAAABQABh6FO1AAAAABJRU5ErkJggg==') center center \u002F 100% 100% no-repeat; padding: 6px 12px; box-sizing: border-box;\" data-cacheurl=\"\" data-remoteid=\"\" data-lazy-bgimg=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YOCpKSRkU45HKDtQUic7PzdM2ibPZ0WG0d5Q9re4EwBDGSSHnaI6JTAm0iayNfT4hmb7zb96gb6EusDpkuqQHymRRicMib8PcjE1oNI\u002F640?wx_fmt=png&from=appmsg\">\n\u003Csection style=\"font-size: 14px; letter-spacing: 1.5px;\">\u003Cstrong data-brushtype=\"text\">沉浸式Vlog，用真诚链接年轻用户\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">此前，三只松鼠“员工均以鼠XX命名”的话题曾引发网友特别\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"line-height: 1.75em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">是年轻圈层的热议，其鲜活有趣、自带温度的企业文化，天生就具备强话题属性。此次\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">合作的核心内容作品\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">《这个公司...好奇怪啊》\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">应运而生，这支沉浸式企业体验类Vlog，融合了\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">纪实探店、职场体验、趣味猎奇\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">三大形式，以“找怪东西”为核心视角，打破了大众对零食企业和职场办公的固有印象。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.76759) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YPibRibk5x5cVrZEgqzN3eNicBsOaOib6Liak0pyqdQicKyicWlfFYwjOgBiaiakU3qVdrL55FbaNRvrEbB60LBuiboSh3BEQ6DYp88ibqqGM\u002F640?wx_fmt=png&from=appmsg#imgIndex=6\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"0.5657407407407408\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"327\" data-imgfileid=\"503760834\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"9\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">视频全程采用第一人称“新员工”视角，沉浸式体验拉满、代入感极强，up主“鼠名”入职的设定也巧妙回应了网友疑问。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">整体内容“去广告化”，通过真实展示三只松鼠的办公环境、特色企业文化与员工福利，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">传递品牌“工作可以有温度，企业可以有担当”的理念，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">让观众在趣味观看中自发对品牌产生好感。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">同时，剧星\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">依托必达稿件分区，搭配差异化起飞人群策略，进一步高效放大爆文价值，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">实现内容精准触达更多目标用户。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-tools=\"135编辑器\" data-id=\"110797\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"text-align: center; margin: 10px auto;\">\n\u003Csection style=\"display: flex; justify-content: center; align-items: flex-start; margin-bottom: 6px;\">\n\u003Csection style=\"width: 12px; box-sizing: border-box;\">\u003Cimg class=\"rich_pages wxw-img wx_img_placeholder_mini\" style=\"display: block; box-sizing: border-box; vertical-align: baseline; aspect-ratio: calc(0.714286) \u002F 1; width: 12px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YOPtuEI00yVYeZXukhcqPrwGjnQKqblN1FrnVPtZKUAjVuficcnNdmVBeuF1Br0N4OAyFVw2Gs4xV1F1MOHMdc36zWnLTTPrvnc\u002F640?wx_fmt=png&from=appmsg#imgIndex=7\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"1.4\" data-type=\"png\" data-w=\"20\" data-width=\"100%\" data-imgfileid=\"503760831\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;box-sizing:border-box;vertical-align:baseline;\" data-index=\"10\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; letter-spacing: 1.5px; color: #3f3f3f; margin: 6px 3px 0 3px;\">\u003Cstrong data-brushtype=\"text\">数据印证\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"width: 12px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003Cimg class=\"rich_pages wxw-img wx_img_placeholder_mini\" style=\"display: block; box-sizing: border-box; vertical-align: baseline; aspect-ratio: calc(0.714286) \u002F 1; width: 12px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YNuWSXvqpOVqtIRU3FDzDICHrZgkVUGUqI2gc1FH7xpIjKZ5qGj26bysiabmXVjfuoxoXm3Db2gywNI58FCKvcG8PdLkjJH3Tto\u002F640?wx_fmt=png&from=appmsg#imgIndex=8\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"1.4\" data-type=\"png\" data-w=\"20\" data-width=\"100%\" data-imgfileid=\"503760832\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;box-sizing:border-box;vertical-align:baseline;\" data-index=\"11\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: inline-block;\">\n\u003Csection class=\"wx_imgbc_placeholder\" style=\"background: url('data:image\u002Fgif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVQImWNgYGBgAAAABQABh6FO1AAAAABJRU5ErkJggg==') center center \u002F 100% 100% no-repeat; padding: 6px 12px; box-sizing: border-box;\" data-cacheurl=\"\" data-remoteid=\"\" data-lazy-bgimg=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YNkwfcrS1kkRBrSbShILn3LRPDsbRTjBdZZFZBCVKw9lr2xLrE7icnLwLIyADeQvnRdMDxWzSLhWFa5uwx3zCYKNyUANviadQtrI\u002F640?wx_fmt=png&from=appmsg\">\n\u003Csection style=\"font-size: 14px; letter-spacing: 1.5px;\">\u003Cstrong data-brushtype=\"text\">亮眼成果，彰显营销效能\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">这场以真诚内容驱动的破圈传播，不仅赢得了年轻用户的情感共鸣，更在数据端交出了亮眼答卷。核心内容视频上线后迅速引爆B站，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">播放量狂揽770万+，互动量突破30万，互动率高达4%+。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">从品牌资产来看，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">三只松鼠总人群资产增长超400%，年轻人群增长同样突破400%，品牌口碑领先行业TOP5。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(0.624277) \u002F 1; width: 578px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_jpg\u002FibMKXbzK99YNbQbYX5lvLgKShC9NFibeWw48VIpIA17VQ8icVz5mpyMcxnhJbicVWv7O9IKPKZa2NcHDeyTTPGicfe8rdNg7vjmeicks9RQUfhZGo\u002F640?wx_fmt=jpeg#imgIndex=9\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"1.6018518518518519\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-croporisrc=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YNrhO0d7nTx4sSUiazCZJTEllykXZg2ltyUyoza6rYNaWhEeLKELQJic5kmaIiaicwBMe4WZw1fNwVN4tTOF1OnmJAtagL0tBfz9ag\u002F0?wx_fmt=jpeg&from=appmsg\" data-cropx2=\"1260\" data-cropy2=\"2018.6159169550174\" data-backw=\"578\" data-backh=\"936\" data-imgfileid=\"503760838\" data-aistatus=\"1\" data-original-style=\"width:578px;height:926px;\" data-index=\"12\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; margin-bottom: 0px; margin-top: 0px;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.75em; letter-spacing: 0.034em; font-style: normal; font-weight: normal; margin-bottom: 0px; margin-top: 0px;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.10117) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm3diabtUvAsXmTMoedU4XS2YWxoMtiacicrgmicTERQ1eS0a4EqGsoq7a8DcJCOFz7PkEjmJ3gftSB1nw\u002F640?wx_fmt=png&from=appmsg#imgIndex=10\" alt=\"剧星传媒×三只松鼠：年轻化心智突围，斩获B站食品行业标杆案例\" data-ratio=\"0.4759259259259259\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"275\" data-imgfileid=\"503756574\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"13\">\u003C\u002Fsection>\n\u003Cp style=\"display: none;\"> \u003C\u002Fp>","https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002F74e6e69f7baf418082e676c11a974f63.png","2026-06-08 13:37:39","确立“内容种草+场景化传播”核心思路，打造“精准人群-精准内容-优选达人-高效触达”完整内容链路。",23,"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002F8O0sw7ktQHogtqRafepKgw","2026-04-16 18:07:26",[73,76],{"id":74,"name":75},144,"社媒营销",{"id":42,"name":43},"三只松鼠x剧星传媒","2026-06-08 14:06:07",{"content":80,"content_mode":10,"cover_url":81,"created_at":82,"description":83,"id":84,"learn_more_url":85,"published_at":86,"sort_order":17,"status":5,"tags":87,"title":93,"updated_at":94},"\u003Csection style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.75em; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm2emXpHNMHv3VPbDfDv7DLzSCjeNx6mW5iasPGfPYSoWKN23nTuQFwIt2EL8hORz5DZZmvkO7mq1aw\u002F640?wx_fmt=png&from=appmsg#imgIndex=0\" alt=\"AI赞助春晚，营销如何让技术“软着陆”？剧星传媒的答案是……\" data-ratio=\"0.18796296296296297\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"109\" data-imgfileid=\"503756446\" data-aistatus=\"1\" data-original-style=\"width: 100%;height: auto !important;\" data-index=\"3\" data-report-img-idx=\"0\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">如果说过去几年的春晚营销，是互联网平台的“流量争夺战”，那么2026年则是AI与硬科技的“集体亮相年”。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"3 5 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cstrong style=\"visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"3 5 [\\"para\\",{\\"tagName\\":\\"p\\",\\"attributes\\":{\\"style\\":\\"line-height: 1.75em;\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"}]"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cbr style=\"visibility: visible;\">\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cbr style=\"visibility: visible;\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">这一年，央视总台春晚官宣了20余家合作伙伴，宇树科技、火山引擎、银河通用、豆包AI等同台\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">集结。地方卫视春晚同样刮起“AI风”：百度“文心助手”官宣合作北京卫视春晚，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">百度地图与天津相声春晚达成合作，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">千问App拿下东方卫视、江苏卫视、河南卫视和浙江卫视四台春晚的独家冠名。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"3 5 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cstrong style=\"visibility: visible;\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cbr style=\"visibility: visible;\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"3 5 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cstrong style=\"visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">当AI涌入春晚，如何打破技术认知壁垒，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">从“曝光”走向“心智”？\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"3 5 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cstrong style=\"visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">面对这一核心命题，剧星传媒以全链路服务能力，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">携手\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">百度地图深耕天津卫视相声春晚，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">实现\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong style=\"visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">品牌曝光、功能教育、用户拉新、活跃增长的全面丰收\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">用实力彰显了剧星在春节顶级营销赛场的核心竞争力。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan class=\"rich_pages wxw-img\" style=\"visibility: visible;\" title=\"\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\" data-remoteid=\"\" data-asynid=\"\" data-src=\"\" data-ratio=\"\" data-s=\"300,640\" data-type=\"png\" data-w=\"\" aria-label=\"\" aria-braillelabel=\"\" aria-description=\"\" data-width=\"\" data-height=\"\" data-croporisrc=\"\" data-cropx1=\"\" data-cropx2=\"\" data-cropy1=\"\" data-cropy2=\"\" data-cropselx1=\"\" data-cropselx2=\"\" data-cropsely1=\"\" data-cropsely2=\"\" data-backw=\"\" data-backh=\"\" data-copyright=\"\" data-oversubscription-url=\"\" data-before-oversubscription-url=\"\" data-galleryid=\"\" data-gallerysupplier=\"\" data-cardimg=\"\" data-fileid=\"\" data-imgfileid=\"503760429\" data-positionback=\"\" data-imgqrcoded=\"\" data-imgid=\"\" data-upload=\"1\" data-fromlib=\"\" data-aiimageid=\"\" data-aiimagesource=\"\" data-cacheurl=\"\" data-aistatus=\"1\" data-retry=\"\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\" data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YN16LdYc7dZ2apAxeuJYVFQbnNEJbCqNMTbEEFNXGCVRicfLFEPEXhu3L93m2FsJUq22HS2IRXqsv3hM4d8Ctv5wRlLynnWwx1w\u002F640?wx_fmt=png&from=appmsg#imgIndex=1\" alt=\"AI赞助春晚，营销如何让技术“软着陆”？剧星传媒的答案是……\" data-aistatus=\"1\" data-backh=\"325\" data-backw=\"578\" data-imgfileid=\"503759860\" data-ratio=\"0.562962962962963\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-original-style=\"width: 100%;height: auto !important;\" data-index=\"4\" data-report-img-idx=\"1\" data-fail=\"0\">\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\"> \u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"169480\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: center; align-items: center; margin-bottom: 5px;\">\n\u003Csection style=\"border-radius: 25px; padding: 2px 10px; box-sizing: border-box;\">\n\u003Csection style=\"font-size: 14px; text-align: center;\">\u003Cstrong>\u003Cspan style=\"font-size: 16px;\">一、内容共创力：\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #0a4aa3; text-align: center;\">\u003Cstrong data-brushtype=\"text\">将品牌信息转化为晚会内容的有机部分，\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #0a4aa3; text-align: center;\">\u003Cstrong data-brushtype=\"text\">让广告成包袱、让功能成剧情\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.6em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">剧星传媒春晚营销的核心思路，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">是将品牌信息转化为晚会内容的有机部分，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">通过“内容共创”将品牌功能与节目剧情深度绑定，实现\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“广告成包袱、功能成剧情”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">的效果，用户在欣赏节目的同时，潜移默化地接受品牌信息、感知产品价值。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.6em;\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.6em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">剧星传媒为百度地图打造了\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“曲艺+AI”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">的融合玩法，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">借助代言人岳云鹏的相声演员身份，将“AI副驾”的卖点作为其相声包袱自然呈现。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: normal;\">天津春晚\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">全场不仅有\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">“取经路上笑呵呵，AI副驾神通多”等趣味花字，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">花式演绎AI副驾功能，还有百度地图定制的导航界面“报幕”，不断\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">强化“百度地图=出行必备工具”的用户认知，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">在尊重晚会艺术调性的同时，实现品牌信息的有效传递。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.6em;\" data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\" data-pm-slice=\"0 0 []\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YMtoyYWsrUBAZcia7d9JVXTK8HEBPsw6U5WRNtkOUksqrdaMBLve7FibLZXezuC91qoRRv4rDWYBUUVHBttpw0Dw83ICKeeic9x6g\u002F640?wx_fmt=png&from=appmsg#imgIndex=2\" alt=\"AI赞助春晚，营销如何让技术“软着陆”？剧星传媒的答案是……\" data-aistatus=\"1\" data-backh=\"322\" data-backw=\"578\" data-imgfileid=\"503760340\" data-ratio=\"0.5579268292682927\" data-s=\"300,640\" data-type=\"png\" data-w=\"656\" data-original-style=\"width:100%;\" data-index=\"5\" data-report-img-idx=\"2\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YOygrarCEOOfW52exFuyMcRiav17oYPxxpTxcDulOx3f4ib7oAjh1Oic4cBZAreuiayoDxlibjl03KBV7BiaW5wZjEhCwm4pqPwWebmE\u002F640?wx_fmt=png&from=appmsg#imgIndex=3\" alt=\"AI赞助春晚，营销如何让技术“软着陆”？剧星传媒的答案是……\" data-aistatus=\"1\" data-backh=\"320\" data-backw=\"578\" data-imgfileid=\"503760341\" data-ratio=\"0.554147465437788\" data-s=\"300,640\" data-type=\"png\" data-w=\"868\" data-original-style=\"width:100%;\" data-index=\"6\" data-report-img-idx=\"3\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.6em;\" data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\" data-pm-slice=\"0 0 []\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"4 6 []\"> \u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"169480\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: center; align-items: center; margin-bottom: 5px;\">\n\u003Csection style=\"border-radius: 25px; padding: 2px 10px; box-sizing: border-box;\">\n\u003Csection style=\"font-size: 14px; text-align: center;\">\u003Cstrong>\u003Cstrong style=\"font-weight: 600;\">\u003Cspan data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"class":"ds-markdown-paragraph","style":"margin-top: 0px !important; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"style":"font-weight: 600;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 16px; font-weight: bold;\">二、互动闭环\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px;\">力：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #0a4aa3; text-align: center;\">\u003Cstrong data-brushtype=\"text\">以红包、福利为钩子，\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #0a4aa3; text-align: center;\">\u003Cstrong data-brushtype=\"text\">打通从“看到”到“用到”的转化路径\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">如果只是内容植入，这仍然是一次“曝光型”营销。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"2 2 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">春晚营销的终极目标是实现用户转化，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">因此，剧星传媒围绕红包、福利设计互动玩法，让晚会流量真正转化为品牌用户，避免只赚声量不赚增长。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">晚会现场，可互动二维码出现在岳云鹏相声、庞博脱口秀等重磅环节，引导观众下载或打开百度地图参与\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“分2亿”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">活动。福利涵盖现金红包、打车券等，覆盖春节返乡、出游全场景，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">让“看春晚”与“用地图”形成无感衔接，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">将晚会流量直接导向产品功能体验。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.31227) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YP4lFJWMZsAibC43lrbJwWfQAAkM8GpmQjRy5iciaWOJCXEWEwhtPYjDs7tCH12qfn2pRgsbE3IYwCYyjflWYTafNFGUJGf7EEk68\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=4\" alt=\"AI赞助春晚，营销如何让技术“软着陆”？剧星传媒的答案是……\" data-aistatus=\"1\" data-backh=\"440\" data-backw=\"578\" data-imgfileid=\"503760335\" data-ratio=\"0.7620370370370371\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"7\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\"> \u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"4 6 []\"> \u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"169480\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: center; align-items: center; margin-bottom: 5px;\">\n\u003Csection style=\"border-radius: 25px; padding: 2px 10px; box-sizing: border-box;\">\n\u003Csection style=\"font-size: 14px; text-align: center; margin-top: 0px;\">\u003Cstrong>\u003Cstrong style=\"font-weight: 600;\">\u003Cspan data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"class":"ds-markdown-paragraph","style":"margin-top: 0px !important; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"style":"font-weight: 600;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-weight: bold;\">三\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; font-weight: bold;\">、全域覆盖\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px;\">力：\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #0a4aa3; text-align: center;\">\u003Cstrong data-brushtype=\"text\">全链路布局，\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #0a4aa3; text-align: center;\">\u003Cstrong data-brushtype=\"text\">品牌曝光无死角、记忆有层次。\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">为最大化营销效果，剧星传媒为品牌打造全域覆盖的传播策略，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">从台前到幕后、从预热到正片，实现品牌曝光无死角，同时借助艺人影响力引爆社交声量，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":null,"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":null,"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">让品牌声量贯穿始终。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"2 2 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">在晚会的正片环节，剧星传媒\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">根据机位角度优化物料摆放，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">全程布置沉浸式品牌物料，让百度地图的品牌信息实现高频次、无违和的品牌曝光，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">不断加深用户记忆。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">节目之外，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">剧星\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">依托差异化布局，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">将艺人影响力从舞台延伸至社交场域。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">百度地图让岳云鹏在晚会唯一“二现场”上演AI智能对话，生动展现“AI副驾”的出行搭子属性，并在预热直播、现场直播中让品牌与相声演员同框亮相。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.64634) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_jpg\u002FibMKXbzK99YOsUWOEiaCVFicxYlACYFhHN5vjfWP4dmOF2wFRibrKoa5TAkIrS3dhhYgNC1hGrCNAn8E6hEBDE6MTMNU1iaAowdGDmDlnic8UO0HA\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=5\" alt=\"AI赞助春晚，营销如何让技术“软着陆”？剧星传媒的答案是……\" data-aistatus=\"1\" data-backh=\"351\" data-backw=\"578\" data-imgfileid=\"503760333\" data-ratio=\"0.6074074074074074\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"8\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\"> \u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">在国民情绪最集中、注意力最聚合、出行与消费行为最活跃的黄金节点\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">，剧星传媒以全链路服务能力，助力百度地图不仅赢得声量，更赢得心智与增长。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"3 5 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cstrong>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">这既是2026春晚营销的一份答卷，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"line-height: 1.75em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"3 5 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cstrong>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"3 5 [\\"para\\",{\\"tagName\\":\\"p\\",\\"attributes\\":{\\"style\\":\\"line-height: 1.75em;\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"}]","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":null,"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">也印证了AI时代品牌建设的首要\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"line-height: 1.75em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"3 5 [\\"para\\",{\\"tagName\\":\\"p\\",\\"attributes\\":{\\"style\\":\\"line-height: 1.75em;\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"}]","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":null,"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">逻辑：\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">当技术迈向国民，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"line-height: 1.75em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"line-height: 1.75em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">营销的使命，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"line-height: 1.75em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"line-height: 1.75em; color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">便是助其真正融入生活，抵达人心。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.10117) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm3diabtUvAsXmTMoedU4XS2YWxoMtiacicrgmicTERQ1eS0a4EqGsoq7a8DcJCOFz7PkEjmJ3gftSB1nw\u002F640?wx_fmt=png&from=appmsg#imgIndex=6\" alt=\"AI赞助春晚，营销如何让技术“软着陆”？剧星传媒的答案是……\" data-ratio=\"0.4759259259259259\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"275\" data-imgfileid=\"503756574\" data-aistatus=\"1\" data-original-style=\"width: 100%;height: auto !important;\" data-index=\"9\">\u003C\u002Fsection>\n\u003Cp style=\"display: none;\"> \u003C\u002Fp>","https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_jpg\u002FibMKXbzK99YM6z6AQeOpH1zIe504gazlAasHR1kgmA2jhL3xe2iaES7SOKeyat9osxDM26erAGvvsXWqJFS7dKsUfn8JiblzKicibkSZ7PtIYSQk\u002F0?wx_fmt=jpeg","2026-06-08 13:22:56","如果说过去几年的春晚营销，是互联网平台的“流量争夺战”，那么2026年则是AI与硬科技的“集体亮相年”。 这一年，央视总台春晚官宣了20余家合作伙伴，宇树科技、火山引擎、银河通用、豆包AI等同台集结。地方卫视春晚同样刮起“AI风”：百度“文心助手”官宣合作北京卫视春晚，百度地图与天津相声春晚达成合作，千问App拿下东方卫视、江苏卫视、河南卫视和浙江卫视四台春晚的独家冠名。 当AI涌入春晚，如何打破...",21,"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FFPU_PdBKt0P_7cR7SlJuQg","2026-03-31 18:34:34",[88,89,90],{"id":36,"name":37},{"id":39,"name":40},{"id":91,"name":92},140,"品牌营销","百度地图x天津卫视春晚","2026-06-08 13:59:49",{"content":96,"content_mode":10,"cover_url":97,"created_at":98,"description":99,"id":100,"learn_more_url":101,"published_at":102,"sort_order":17,"status":5,"tags":103,"title":107,"updated_at":108},"\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">由\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">迪丽热巴、陈飞宇\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">领衔主演的古装奇幻剧《\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">白日提灯\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">》于3月28日独家上线腾讯视频。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">该剧改编自作家黎青燃的同名热门小说《白日提灯》，讲述了归墟最强女灵主和身世成谜的少将军互通五感，命理相连，携手守护美好人间的故事。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan class=\"rich_pages wxw-img\" style=\"visibility: visible;\" title=\"\" data-remoteid=\"\" data-asynid=\"\" data-src=\"\" data-ratio=\"\" data-s=\"300,640\" data-type=\"png\" data-w=\"\" aria-label=\"\" aria-braillelabel=\"\" aria-description=\"\" data-width=\"\" data-height=\"\" data-croporisrc=\"\" data-cropx1=\"\" data-cropx2=\"\" data-cropy1=\"\" data-cropy2=\"\" data-cropselx1=\"\" data-cropselx2=\"\" data-cropsely1=\"\" data-cropsely2=\"\" data-backw=\"\" data-backh=\"\" data-copyright=\"\" data-oversubscription-url=\"\" data-before-oversubscription-url=\"\" data-galleryid=\"\" data-gallerysupplier=\"\" data-cardimg=\"\" data-fileid=\"\" data-imgfileid=\"503760348\" data-positionback=\"\" data-imgqrcoded=\"\" data-imgid=\"\" data-upload=\"\" data-fromlib=\"\" data-aiimageid=\"\" data-aiimagesource=\"\" data-cacheurl=\"\" data-aistatus=\"1\" data-retry=\"\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"text-align: center; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YOR7G3M1mSBsOxwxlF5rVANdC578wJ4XZjicq1OXIffI5cRFJFAJYtamUqPWlJD5YpOvowyXRtb5ZepyxHJENhWS6JFeEM3WKEI\u002F640?wx_fmt=png&from=appmsg#imgIndex=1\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-ratio=\"0.5\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"289\" data-imgfileid=\"503760349\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"4\" data-report-img-idx=\"1\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"visibility: visible;\">\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">《白日提灯\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">》凭借出色的特效制作与亮眼的演员表现，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">一上线便收获了大量观众的关注与喜爱。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">剧星传媒依托全新升级的FOCUS方法论，从\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">题材影响力、主创表现力、\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">市场竞争力、独特内容力、品牌加持力\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">五大维度科学评估，助力品牌精准锁定高价值内容，展开深度合作。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">剧集在腾讯视频站内首日热度为\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":""},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: \\"PingFang SC\\", system-ui, -apple-system, BlinkMacSystemFont, \\"Helvetica Neue\\", \\"Hiragino Sans GB\\", \\"Microsoft YaHei UI\\", \\"Microsoft YaHei\\", Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.75em; visibility: visible;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">26481\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">，截至3月30日，站内热度突破\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; color: #ff0000; font-weight: bold; visibility: visible;\">27000，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":""},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"-webkit-tap-highlight-color: rgba(0, 0, 0, 0); margin: 0px; padding: 0px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: \\"PingFang SC\\", system-ui, -apple-system, BlinkMacSystemFont, \\"Helvetica Neue\\", \\"Hiragino Sans GB\\", \\"Microsoft YaHei UI\\", \\"Microsoft YaHei\\", Arial, sans-serif; font-size: 17px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.544px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; line-height: 1.75em; visibility: visible;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">站内弹幕互动量破\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; color: #ff0000; font-weight: bold; visibility: visible;\">3000万，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">猫眼首日热度值为9176.73，观众追剧与互动的热情高涨。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">全网话题热度表现突出，截至目前，微博话题#\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":""},"para",{"tagName":"section","attributes":{},"namespaceURI":""}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">白日提灯\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">#\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; color: #ff0000; font-weight: bold; visibility: visible;\">8.2亿\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">阅读，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; color: #ff0000; font-weight: bold; visibility: visible;\">1610万\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">讨论；抖音话题#\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":null},"namespaceURI":""},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">白日提灯\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">#\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; color: #ff0000; font-weight: bold; visibility: visible;\">60.8亿\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">次播放；小红书话题#\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":null},"namespaceURI":""},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">白日提灯\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">#\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; color: #ff0000; font-weight: bold;\">2.7亿\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">浏览，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; color: #ff0000; font-weight: bold;\">108.1万\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">讨论。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">一部爆款大剧成就一个超级品牌营销场。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">依托精准的内容评估与专业的营销布局，剧星传媒抢先助力\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; color: #ff0000; font-weight: bold;\">飞鹤迹萃、小葵花、同程旅行、半亩花田\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">提前抢占营销先机，展开多元大剧合作。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"168052\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection style=\"display: flex; align-items: center;\">\n\u003Csection style=\"flex-shrink: 0; margin-right: -15px;\">\n\u003Csection style=\"width: 50px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"display: block; vertical-align: baseline; box-sizing: border-box; aspect-ratio: calc(2.39011) \u002F 1; width: 50px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YNvhicHoXxSWPHKz2jSWAZMZm1X6arN5OVvJ7FSFF4poAtFMwRxw0tg91UaHx08Lj5AiauYxdpLS9Qia2IXIkk6SaxtHsTF5WU1PQ\u002F640?wx_fmt=png&from=appmsg#imgIndex=2\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-ratio=\"0.41839080459770117\" data-type=\"png\" data-w=\"435\" data-width=\"100%\" data-imgfileid=\"503760353\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;\" data-index=\"5\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #757c47; text-align: center;\">\u003Cstrong data-brushtype=\"text\">飞鹤迹萃\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"width: 100%; height: 1px; border-top: 1px solid #baaf84; margin: 3px 0 6px; box-sizing: border-box; max-width: 100% !important;\" data-width=\"100%\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #e7b77a; text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong> 片头破屏标版 \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0; margin-left: -15px;\">\n\u003Csection style=\"width: 50px; box-sizing: border-box;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"display: block; vertical-align: baseline; box-sizing: border-box; aspect-ratio: calc(2.39011) \u002F 1; width: 50px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YNBknNQOJgaia5tpX2YrlyrLkdrfRC705CicTgyXvqJvOs0ROn3phpBG5HpM7yicibREibwkR6KjM3pkM60LxXIpYI1NuLygrboOMRE\u002F640?wx_fmt=png&from=appmsg#imgIndex=3\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-ratio=\"0.41839080459770117\" data-type=\"png\" data-w=\"435\" data-width=\"100%\" data-imgfileid=\"503760354\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;\" data-index=\"6\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection class=\"channels_iframe_wrp\">\n\u003Cp class=\"jx-media-placeholder\"> \u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"168052\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection style=\"display: flex; align-items: center;\">\n\u003Csection style=\"flex-shrink: 0; margin-right: -15px;\">\n\u003Csection style=\"width: 50px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"display: block; vertical-align: baseline; box-sizing: border-box; aspect-ratio: calc(2.39011) \u002F 1; width: 50px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YPEsCtQEfeg8TDf8wgECQBibkascCcgdHdSkXZbcIHfibwaf2cDGNtZuQgAASH8eUNF4RwribpDia9eiaHnxh4iaGqHicYNTcklh1hhJk\u002F640?wx_fmt=png&from=appmsg#imgIndex=4\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-ratio=\"0.41839080459770117\" data-type=\"png\" data-w=\"435\" data-width=\"100%\" data-imgfileid=\"503760355\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;\" data-index=\"7\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #757c47; text-align: center;\">\u003Cstrong data-brushtype=\"text\">小葵花\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"width: 100%; height: 1px; border-top: 1px solid #baaf84; margin: 3px 0 6px; box-sizing: border-box; max-width: 100% !important;\" data-width=\"100%\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #e7b77a; text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>片中破屏标版\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0; margin-left: -15px;\">\n\u003Csection style=\"width: 50px; box-sizing: border-box;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"display: block; vertical-align: baseline; box-sizing: border-box; aspect-ratio: calc(2.39011) \u002F 1; width: 50px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YNWeBibf8IN80yibE7rHgE6AKLf1WNYicsNXPOH0yduPdamI4KBEnM6ByLolxjdFyCpQ3G7IWawvqna02ibIBpAffo0F2LQN2Tbzmc\u002F640?wx_fmt=png&from=appmsg#imgIndex=5\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-aistatus=\"1\" data-imgfileid=\"503760356\" data-ratio=\"0.41839080459770117\" data-type=\"png\" data-w=\"435\" data-width=\"100%\" data-original-style=\"width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;\" data-index=\"8\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection class=\"channels_iframe_wrp\">\n\u003Cp class=\"jx-media-placeholder\"> \u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"168052\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection style=\"display: flex; align-items: center;\">\n\u003Csection style=\"flex-shrink: 0; margin-right: -15px;\">\n\u003Csection style=\"width: 50px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"display: block; vertical-align: baseline; box-sizing: border-box; aspect-ratio: calc(2.39011) \u002F 1; width: 50px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YNcA4pibiagtZadvBfuySxP09eTM5NhvvNEgABQzryeHLVzcyMxdUW4XtchiaulV3sAp4Q5ic2KDquNoRW6N5FrPQtoLzczibtkz15k\u002F640?wx_fmt=png&from=appmsg#imgIndex=6\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-ratio=\"0.41839080459770117\" data-type=\"png\" data-w=\"435\" data-width=\"100%\" data-imgfileid=\"503760366\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;\" data-index=\"9\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #757c47; text-align: center;\">\u003Cstrong data-brushtype=\"text\">同程旅行\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"width: 100%; height: 1px; border-top: 1px solid #baaf84; margin: 3px 0 6px; box-sizing: border-box; max-width: 100% !important;\" data-width=\"100%\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #e7b77a; text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>即将登场\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0; margin-left: -15px;\">\n\u003Csection style=\"width: 50px; box-sizing: border-box;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"display: block; vertical-align: baseline; box-sizing: border-box; aspect-ratio: calc(2.39011) \u002F 1; width: 50px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YNIJT3LqsDiblicFkyFG3Yn6kqfUbMHb9AdMl13Wvo6n0AtB9OVwqdf4svBNSMiczNTQXIg4bFsn4ZuHoI9NNdrdcjUs0caS2buyk\u002F640?wx_fmt=png&from=appmsg#imgIndex=7\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-ratio=\"0.41839080459770117\" data-type=\"png\" data-w=\"435\" data-width=\"100%\" data-imgfileid=\"503760365\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;\" data-index=\"10\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan class=\"rich_pages wxw-img\" title=\"\" data-remoteid=\"\" data-asynid=\"\" data-src=\"\" data-ratio=\"\" data-s=\"300,640\" data-type=\"png\" data-w=\"\" aria-label=\"\" aria-braillelabel=\"\" aria-description=\"\" data-width=\"\" data-height=\"\" data-croporisrc=\"\" data-cropx1=\"\" data-cropx2=\"\" data-cropy1=\"\" data-cropy2=\"\" data-cropselx1=\"\" data-cropselx2=\"\" data-cropsely1=\"\" data-cropsely2=\"\" data-backw=\"\" data-backh=\"\" data-copyright=\"\" data-oversubscription-url=\"\" data-before-oversubscription-url=\"\" data-galleryid=\"\" data-gallerysupplier=\"\" data-cardimg=\"\" data-fileid=\"\" data-imgfileid=\"503760382\" data-positionback=\"\" data-imgqrcoded=\"\" data-imgid=\"\" data-upload=\"\" data-fromlib=\"\" data-aiimageid=\"\" data-aiimagesource=\"\" data-cacheurl=\"\" data-aistatus=\"1\" data-retry=\"\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.78218) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_png\u002FibMKXbzK99YPia0JHxrbP71CiaGP063DvC8uTsficbD7PanwRL4SKezFCeat3539Q4zgeyYRTuibKRwZNtmicAnFRt7b0x8kCPdj1NU5Vtp0MMGwY\u002F640?wx_fmt=png&from=appmsg#imgIndex=8\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-aistatus=\"1\" data-backh=\"325\" data-backw=\"578\" data-imgfileid=\"503760384\" data-ratio=\"0.5611111111111111\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"11\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\"> \u003C\u002Fp>\n\u003Csection data-role=\"title\" data-tools=\"135编辑器\" data-id=\"168052\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: center;\">\n\u003Csection style=\"display: flex; align-items: center;\">\n\u003Csection style=\"flex-shrink: 0; margin-right: -15px;\">\n\u003Csection style=\"width: 50px; box-sizing: border-box; transform: rotateY(180deg); -webkit-transform: rotateY(180deg); -moz-transform: rotateY(180deg); -o-transform: rotateY(180deg);\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"display: block; vertical-align: baseline; box-sizing: border-box; aspect-ratio: calc(2.39011) \u002F 1; width: 50px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YNbrYfNzeEneQTVmKicTlUg1qmJHRRuuxdxvvIA0a8KheTsjg4Q10rjv06MrrKBVMharFy8RUOouVtja3rtqCADQfXR5GozYv9o\u002F640?wx_fmt=png&from=appmsg#imgIndex=9\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-ratio=\"0.41839080459770117\" data-type=\"png\" data-w=\"435\" data-width=\"100%\" data-imgfileid=\"503760362\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;\" data-index=\"12\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Csection style=\"font-size: 16px; color: #757c47; text-align: center;\">\u003Cstrong data-brushtype=\"text\">半亩花田\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"width: 100%; height: 1px; border-top: 1px solid #baaf84; margin: 3px 0 6px; box-sizing: border-box; max-width: 100% !important;\" data-width=\"100%\">\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #e7b77a; text-align: center;\">\u003Cspan style=\"font-size: 16px;\">\u003Cstrong>静态暂停\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0; margin-left: -15px;\">\n\u003Csection style=\"width: 50px; box-sizing: border-box;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"display: block; vertical-align: baseline; box-sizing: border-box; aspect-ratio: calc(2.39011) \u002F 1; width: 50px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FibMKXbzK99YOVNlbv8HRg9pCrZaiaadYCYQ3ibgGlyBbibBsMx7xBBXqH4h3u5L0NoSmMzHgRv1v7ljsjKD4ja8XYyiaKoTVam9H5hg8SPxAhCv0\u002F640?wx_fmt=png&from=appmsg#imgIndex=10\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-ratio=\"0.41839080459770117\" data-type=\"png\" data-w=\"435\" data-width=\"100%\" data-imgfileid=\"503760361\" data-aistatus=\"1\" data-original-style=\"width: 100%;display: block;vertical-align:baseline;box-sizing:border-box;\" data-index=\"13\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan class=\"rich_pages wxw-img\" title=\"\" data-remoteid=\"\" data-asynid=\"\" data-src=\"\" data-ratio=\"\" data-s=\"300,640\" data-type=\"png\" data-w=\"\" aria-label=\"\" aria-braillelabel=\"\" aria-description=\"\" data-width=\"\" data-height=\"\" data-croporisrc=\"\" data-cropx1=\"\" data-cropx2=\"\" data-cropy1=\"\" data-cropy2=\"\" data-cropselx1=\"\" data-cropselx2=\"\" data-cropsely1=\"\" data-cropsely2=\"\" data-backw=\"\" data-backh=\"\" data-copyright=\"\" data-oversubscription-url=\"\" data-before-oversubscription-url=\"\" data-galleryid=\"\" data-gallerysupplier=\"\" data-cardimg=\"\" data-fileid=\"\" data-imgfileid=\"503760377\" data-positionback=\"\" data-imgqrcoded=\"\" data-imgid=\"\" data-upload=\"\" data-fromlib=\"\" data-aiimageid=\"\" data-aiimagesource=\"\" data-cacheurl=\"\" data-aistatus=\"1\" data-retry=\"\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center; margin-bottom: 0px;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.33261) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_jpg\u002FibMKXbzK99YNBpkEr8DD0Zf3VzK6jrgW21zT7QDvq4jkzCdzfKNW02iay1GXh07cxtBoMJm7p5IIdYvc96ic78XheNrL2I6T8ASYg1pf3lia54Q\u002F640?wx_fmt=jpeg#imgIndex=11\" alt=\"《白日提灯》首播爆火，剧星传媒助品牌精准布局，提灯同行！\" data-aistatus=\"1\" data-backh=\"248\" data-backw=\"578\" data-croporisrc=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fmmbiz_jpg\u002FibMKXbzK99YMLf8OiaE0cZlVNYKdgzIia579G23YoJpicwhqdkuicHib7pldSP5kmQHn8jibCrOl4ClrsianD0lcEb6iay553w4oK1MmUq6TB8iaA7VUU\u002F0?wx_fmt=jpeg&from=appmsg\" data-cropx2=\"2800\" data-cropy1=\"33.910034602076124\" data-cropy2=\"1235.2941176470588\" data-imgfileid=\"503760385\" data-ratio=\"0.4287037037037037\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-original-style=\"width:100%;\" data-index=\"14\">\u003C\u002Fsection>\n\u003Csection data-pm-slice=\"3 3 []\">\n\u003Cp style=\"line-height: 1.75em; margin-top: 0px; margin-bottom: 0px;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; margin-top: 0px; margin-bottom: 0px;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">该剧为古装奇幻\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">题材，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">顶配电影级特效与极具氛围感的东方志怪画面出圈，迪丽热巴红衣鬼王造型辨识度拉满，陈飞宇饰演的“战损将军”腹黑感十足。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003Csection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">演员与角色的热度相辅相成。截至目前，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">迪丽热巴\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":"color: rgba(0, 0, 0, 0.9); font-family: mp-quote, \\"PingFang SC\\", system-ui, -apple-system, BlinkMacSystemFont, \\"Helvetica Neue\\", \\"Hiragino Sans GB\\", \\"Microsoft YaHei UI\\", \\"Microsoft YaHei\\", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.578px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;  background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">饰演的角色贺思慕\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":"color: rgba(0, 0, 0, 0.9); font-family: mp-quote, \\"PingFang SC\\", system-ui, -apple-system, BlinkMacSystemFont, \\"Helvetica Neue\\", \\"Hiragino Sans GB\\", \\"Microsoft YaHei UI\\", \\"Microsoft YaHei\\", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.578px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;  background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">登上\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">微博热议角色榜TOP1、\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":"color: rgba(0, 0, 0, 0.9); font-family: mp-quote, \\"PingFang SC\\", system-ui, -apple-system, BlinkMacSystemFont, \\"Helvetica Neue\\", \\"Hiragino Sans GB\\", \\"Microsoft YaHei UI\\", \\"Microsoft YaHei\\", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.578px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;  background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">抖音热门角色榜\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":"color: rgba(0, 0, 0, 0.9); font-family: mp-quote, \\"PingFang SC\\", system-ui, -apple-system, BlinkMacSystemFont, \\"Helvetica Neue\\", \\"Hiragino Sans GB\\", \\"Microsoft YaHei UI\\", \\"Microsoft YaHei\\", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.578px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;  background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">TOP1；陈飞宇\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":"color: rgba(0, 0, 0, 0.9); font-family: mp-quote, \\"PingFang SC\\", system-ui, -apple-system, BlinkMacSystemFont, \\"Helvetica Neue\\", \\"Hiragino Sans GB\\", \\"Microsoft YaHei UI\\", \\"Microsoft YaHei\\", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.578px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;  background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">饰演的段胥\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">登上\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"style":"color: rgba(0, 0, 0, 0.9); font-family: mp-quote, \\"PingFang SC\\", system-ui, -apple-system, BlinkMacSystemFont, \\"Helvetica Neue\\", \\"Hiragino Sans GB\\", \\"Microsoft YaHei UI\\", \\"Microsoft YaHei\\", Arial, sans-serif; font-size: 15px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.578px; orphans: 2; text-align: justify; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;  background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">微博热议角色榜\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">TOP2、抖音热门角色榜TOP4。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">百度指数\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">明星词云TOP3分别为迪丽热巴\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">、陈飞宇、刘宇宁，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">剧集词云TOP3分别为\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">宿命、救赎、沦陷。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"display: none;\"> \u003C\u002Fp>","https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002F889a0f029ee94b7daece5a77d4727973.png","2026-06-08 13:38:56","依托精准的内容评估与专业的营销布局，剧星传媒抢先助力飞鹤迹萃、小葵花、同程旅行、半亩花田提前抢占营销先机，展开多元大剧合作。",26,"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002Ft6V7FoxmM5Yc4AeH1vWGeg","2026-03-30 20:41:03",[104],{"id":105,"name":106},136,"大剧营销","白日提灯x剧星助品牌精准布局大剧","2026-06-10 13:39:36",{"content":28,"content_mode":10,"cover_url":110,"created_at":111,"description":112,"id":113,"learn_more_url":114,"published_at":115,"sort_order":17,"status":5,"tags":116,"title":120,"updated_at":111},"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002F24f0731db4c74c958b7fe19ff2b3dead.png","2026-06-08 16:13:46","携手美团外卖、飞鹤奶粉、健民集团、盐津铺子·大魔王、同程旅行、葵花药业等品牌在追剧热潮中强势曝光",35,"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FtR-zJBawMgyDs8aoRKxumw","2026-01-08 00:00:00",[117,118,119],{"id":105,"name":106},{"id":91,"name":92},{"id":42,"name":43},"大城小事x剧星传媒",{"content":122,"content_mode":10,"cover_url":123,"created_at":124,"description":125,"id":126,"learn_more_url":127,"published_at":128,"sort_order":17,"status":5,"tags":129,"title":138,"updated_at":139},"\u003Csection style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.75em; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm2emXpHNMHv3VPbDfDv7DLzSCjeNx6mW5iasPGfPYSoWKN23nTuQFwIt2EL8hORz5DZZmvkO7mq1aw\u002F640?wx_fmt=png&from=appmsg#imgIndex=0\" alt=\"剧星助力美团外卖打造张杰、潘玮柏跨年演唱会营销盛宴！\" data-ratio=\"0.18796296296296297\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"109\" data-imgfileid=\"503756446\" data-aistatus=\"1\" data-original-style=\"width: 100%;\" data-index=\"3\" data-report-img-idx=\"0\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">2025年末，美团用两场演唱会刷足了跨年存在感。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cbr style=\"visibility: visible;\">\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">从12月26日-27日\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">潘玮柏“狂爱2.0”巡回演唱会杭州站\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">的事件破圈，到\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">12月31日张杰「未，你好吗」2026跨年演唱会抖音特别场\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">的全民陪伴，两场活动不仅收获了爆炸级流量，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">影响力穿透各平台，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">更实现了情感传播与品牌营销的深度融合，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">成为年末极具话题度的\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">事件营销\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">爆款\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">！\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"2 9 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em; visibility: visible;\" data-pm-slice=\"2 9 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">为什么在线演唱会成为品牌营销的新主场？\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; visibility: visible;\">对用户而言，它打破了物理边界，以低门槛、高沉浸的方式提供情绪价值和社交货币；对品牌而言，它是一个融合了大流量、强情感、高互动\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"3 3 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"3 3 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">的优质场景，让品牌信息得以在用户情绪高点自然植入，实现“品牌心智占领-营销爆点频出-用户情感认同”的\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\">\u003Cspan style=\"font-size: 15px; visibility: visible;\">递进式沟通。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"2 3 ["para",{"tagName":"p","attributes":{"data-pm-slice":"3 3 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"2 3 [\\"para\\",{\\"tagName\\":\\"p\\",\\"attributes\\":{\\"data-pm-slice\\":\\"3 3 []\\",\\"style\\":\\"line-height: 1.75em;\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"},\\"node\\",{\\"tagName\\":\\"strong\\",\\"attributes\\":{\\"data-pm-slice\\":\\"0 0 []\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"},\\"node\\",{\\"tagName\\":\\"strong\\",\\"attributes\\":{\\"data-pm-slice\\":\\"0 0 []\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"}]"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">在注意力稀缺的时代，剧星携手美团通过两场“深度陪伴”赢得用户时间，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"2 3 [\\"para\\",{\\"tagName\\":\\"p\\",\\"attributes\\":{\\"data-pm-slice\\":\\"3 3 []\\",\\"style\\":\\"line-height: 1.75em;\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"},\\"node\\",{\\"tagName\\":\\"strong\\",\\"attributes\\":{\\"data-pm-slice\\":\\"0 0 []\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"},\\"node\\",{\\"tagName\\":\\"strong\\",\\"attributes\\":{\\"data-pm-slice\\":\\"0 0 []\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"}]"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold; visibility: visible;\">品牌不仅是内容的赞助方，更成为优质体验的共创者和用户情感记忆的组成部分。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em; visibility: visible;\">\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"0 0 []\">\u003Cstrong style=\"visibility: visible;\" data-pm-slice=\"2 3 ["para",{"tagName":"p","attributes":{"data-pm-slice":"3 3 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal; visibility: visible;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"3 3 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"2 3 [\\"para\\",{\\"tagName\\":\\"p\\",\\"attributes\\":{\\"data-pm-slice\\":\\"3 3 []\\",\\"style\\":\\"line-height: 1.75em;\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"},\\"node\\",{\\"tagName\\":\\"strong\\",\\"attributes\\":{\\"data-pm-slice\\":\\"0 0 []\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"},\\"node\\",{\\"tagName\\":\\"strong\\",\\"attributes\\":{\\"data-pm-slice\\":\\"0 0 []\\"},\\"namespaceURI\\":\\"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml\\"}]"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003Csection style=\"text-align: center; visibility: visible;\">\u003Cimg class=\"rich_pages wxw-img\" style=\"width: 676.989px !important; height: auto !important; visibility: visible !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FXPMmx5ukfm21jPSGLVaNebvo9bib6IicYDZyHw9faiaDWM2I1tA6BZI5vMwGHFemp4ala8MeXDeiaB8CrSD6r2gReg\u002F640?wx_fmt=jpeg#imgIndex=1\" alt=\"剧星助力美团外卖打造张杰、潘玮柏跨年演唱会营销盛宴！\" data-ratio=\"1.037037037037037\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-croporisrc=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FXPMmx5ukfm21jPSGLVaNebvo9bib6IicYDQHBJpoM9HibSyA3wWpwfT0PXI8YDukxgAY0HE8jkus2SdjdPMATlUPA\u002F640?wx_fmt=jpeg&from=appmsg\" data-cropx2=\"1080\" data-cropy1=\"54.186851211072664\" data-cropy2=\"1173.4256055363321\" data-backw=\"578\" data-backh=\"599\" data-imgfileid=\"503757853\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"4\" data-report-img-idx=\"1\" data-fail=\"0\">\u003C\u002Fsection>\n\u003Csection>\u003C\u002Fsection>\n\u003Csection data-tools=\"135编辑器\" data-id=\"128862\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: flex-start;\">\n\u003Csection>\n\u003Csection style=\"display: flex;\">\n\u003Csection style=\"font-size: 15px; background-color: #fadf11; padding: 0px 5px 0px 10px; display: flex; align-items: center; box-sizing: border-box;\">\u003Cspan style=\"font-size: 15px; color: #1e1c1c;\" data-brushtype=\"text\">\u003Cstrong>\u003Cspan style=\"font-size: 16px;\"> 张\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; font-weight: bold;\">杰\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; font-weight: bold;\">「\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; font-weight: bold;\">未，你好吗\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px; font-weight: bold;\">」\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; color: #1e1c1c;\" data-brushtype=\"text\">\u003Cstrong>\u003Cspan data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"data-tools":"135编辑器","data-id":"128862","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"section","attributes":{"style":"margin: 10px auto;display: flex;justify-content: flex-start;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"section","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"section","attributes":{"style":"display: flex;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"section","attributes":{"style":"font-size: 15px;color: #ffffff;background-color: #fadf11;padding: 0px 5px 0px 10px;display: flex;align-items: center;box-sizing: border-box;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-brushtype":"text","style":"font-size: 15px;color: #1e1c1c;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 16px; font-weight: bold;\">跨\u003C\u002Fspan>\u003Cspan style=\"font-size: 16px;\">年演唱会 \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0; display: flex; align-items: center;\">\n\u003Csection style=\"height: 0px;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: flex;\">\n\u003Csection style=\"flex-shrink: 0;\">\n\u003Csection style=\"width: 0; height: 1px; border-top: 6px solid #ffcc42; border-left: 6px solid transparent; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #1e1c1c; text-align: center; padding: 4px 10px; border: 1px solid #ffcc42; box-sizing: border-box;\">\u003Cstrong data-brushtype=\"text\">5小时陪伴，点燃全民记忆\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">作为华语live王，实力唱将张杰拥有超强行业地位及破圈能力，其音乐作品、巡演内容长期受到全网关注与讨论，能\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">为品牌注入高好感度与持久记忆点。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">此次\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">美团外卖总冠名张杰「未，你好吗」2026跨年演唱会-抖音特别场\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">，精准把握跨年场景的情感需求，通过多维内容让品牌存在感持续强化。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"display: flex; justify-content: space-between; align-items: flex-end;\" data-pm-slice=\"0 0 []\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: flex-start;\">\n\u003Csection style=\"font-size: 16px; letter-spacing: 1.5px; color: #1e1c1c; background-color: #fadf11; border-radius: 4px; padding: 1px 4px; line-height: 1.2em; box-sizing: border-box;\">\u003Cstrong>锚定情感需求，线上线下同频跨年\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">整场演出以5小时不间断演唱、超过50首经典曲目打造“跨年”盛宴，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“超长时长+跨零点守候”的模式打破行业常规，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">精准契合大众在跨年场景下对“陪伴感”的核心情感需求。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">线下1.5万人的现场氛围与线上超5000万观众的弹幕狂欢相互呼应、同频共振\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">，打造出“全民跨年”的沉浸氛围。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"display: flex; justify-content: space-between; align-items: flex-end;\" data-pm-slice=\"0 0 []\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: flex-start;\">\n\u003Csection style=\"font-size: 16px; letter-spacing: 1.5px; color: #1e1c1c; background-color: #fadf11; border-radius: 4px; padding: 1px 4px; line-height: 1.2em; box-sizing: border-box;\">\u003Cstrong>品牌高频曝光，自然融入视听盛宴\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cstrong>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">在宣发预热与直播过程中，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">剧星传媒助力美团\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">通过\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-top: 0px;margin-bottom: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">KV、话题页、直播H5定制等营销前期声势；直播开始后，再以“\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-top: 0px;margin-bottom: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">身份口播、压屏条、转场、包框、游走字幕、弹幕”等视听联动要素，绑定演唱会内容，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-top: 0px;margin-bottom: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">实现品牌曝光的自然融入、全程露出。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center; line-height: 1.75em;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.76215) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FXPMmx5ukfm21jPSGLVaNebvo9bib6IicYDibzIkCibiaNCQJxV5ELFzSqDiby1PiaNG6srx8PmbGYc46z5P6Lo0RzU9Jg\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=2\" alt=\"剧星助力美团外卖打造张杰、潘玮柏跨年演唱会营销盛宴！\" data-ratio=\"0.36203703703703705\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-backw=\"578\" data-backh=\"209\" data-imgfileid=\"503757850\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"5\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cbr>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">最终，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">张杰跨年演唱会抖音直播间总播放量达2.3亿，累计观看人数突破5063.2万。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">截至\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">2026年1月4日，共斩获抖音站内热搜62个，站外热搜16个。\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">其中\u003C\u002Fspan>\u003Ca class=\"wx_topic_link\" style=\"color: #576b95 !important;\" data-topic=\"1\">\u003Cspan style=\"font-size: 15px;\">#张杰今晚直播唱5个小时\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 15px;\"># 话题总曝光超1600万，登微博热搜主榜Top12。\u003C\u002Fspan>\u003Ca class=\"wx_topic_link\" style=\"color: #576b95 !important;\" data-topic=\"1\">\u003Cspan style=\"font-size: 15px;\">#张杰谢娜时隔15年同台跨年\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"font-size: 15px;\"># 等衍生话题持续发酵，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"2 2 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-top: 0px;margin-bottom: 0px;","data-pm-slice":"2 2 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">不仅\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"2 2 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">引发粉丝关注及热议不断，更\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">实现从粉丝圈到路人圈的多层破圈。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan data-pm-slice=\"2 2 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-top: 0px;margin-bottom: 0px;","data-pm-slice":"2 2 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center; line-height: 1.75em;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.40078) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm21jPSGLVaNebvo9bib6IicYDE2H1UAgBh90IczeEOl8gMha8vgrehm5Nou0Hbq6fshfZ0ic8zmg0qbQ\u002F640?wx_fmt=png&from=appmsg#imgIndex=3\" alt=\"剧星助力美团外卖打造张杰、潘玮柏跨年演唱会营销盛宴！\" data-ratio=\"0.7138888888888889\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"413\" data-imgfileid=\"503757851\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"6\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-tools=\"135编辑器\" data-id=\"128862\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: flex-start;\">\n\u003Csection>\n\u003Csection style=\"display: flex;\">\n\u003Csection style=\"font-size: 16px; background-color: #fadf11; padding: 0px 5px 0px 10px; display: flex; align-items: center; box-sizing: border-box;\">\u003Cspan style=\"color: #1e1c1c; font-size: 16px;\" data-brushtype=\"text\">\u003Cstrong>潘玮柏“狂爱2.0”杭州站\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0; display: flex; align-items: center;\">\n\u003Csection style=\"height: 0px;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: flex;\">\n\u003Csection style=\"flex-shrink: 0;\">\n\u003Csection style=\"width: 0; height: 1px; border-top: 6px solid #ffcc42; border-left: 6px solid transparent; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #1e1c1c; text-align: center; padding: 4px 10px; border: 1px solid #ffcc42; box-sizing: border-box;\">\u003Cstrong data-brushtype=\"text\">现场“送外卖”，把营销事件做成名场面\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cstrong data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cstrong data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">在大众心中，潘玮柏不仅是唱跳俱佳的潮男“潘帅”，还是个把泡面都能吃出花样\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">的“老吃家”。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cstrong data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cstrong data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">在\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">12月26日-27日的\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">潘玮柏“狂爱2.0”巡回演唱会杭州站\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">上，美团通过\u003C\u002Fspan>\u003C\u002Fspan>\u003Cstrong data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"2 2 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"strong","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []","style":null},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">现场送外卖”“邀请外卖员看演唱会”“同步送优惠”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">等营销动作，将潘玮柏深入人心的“吃货属性”转化为具象化舞台事件。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">这\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">一系列创意营销动作由剧星传媒全程执行落地，凭\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cstrong data-pm-slice=\"2 3 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"2 2 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">借场景破圈与事件引爆的双重玩法，成功把营销打造成了全网热议的“名场面”。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Csection>\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\"> \u003C\u002Fp>\n\u003Csection style=\"display: flex; justify-content: space-between; align-items: flex-end;\" data-pm-slice=\"0 0 []\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: flex-start;\">\n\u003Csection style=\"font-size: 16px; letter-spacing: 1.5px; color: #1e1c1c; background-color: #fadf11; border-radius: 4px; padding: 1px 4px; line-height: 1.2em; box-sizing: border-box;\">\u003Cstrong>“袋鼠团团”登台送惊喜，名场面自带传播力\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-top: 0px;margin-bottom: 0px;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;margin-top: 0px;margin-bottom: 0px;","data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">美团的\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“袋鼠团团”成为本场演唱会的“神秘嘉宾”登台送餐，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">潘玮柏自然接餐，还引出“比比谁更瘦”的现场互动。“演唱会现场点外卖”的名场面既符合艺人个人标签，又极具话题度，让内容自带传播力。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",null]\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",null]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">美团还\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">在演唱会期间推出\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“搜索潘玮柏领88元外卖券包”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">的\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">宠粉福利，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">让用户在围观热点时\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">也能获得实在优惠\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">，让“送外卖”名场面\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"node",{"tagName":"span","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">与“真福利”结合，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">形成双重记忆点，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">强化了\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">“\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">冬天点外卖还是美团快”\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">的品牌认知。\u003C\u002Fspan>\u003Cspan style=\"color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\" data-pm-slice=\"0 0 []\">\u003Cbr>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.31263) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm21jPSGLVaNebvo9bib6IicYDvoHJH09I99dn1YAwnldyazcPv3YYQGqzIPibXPbvDrfWy229oSaUDfA\u002F640?wx_fmt=png&from=appmsg#imgIndex=4\" alt=\"剧星助力美团外卖打造张杰、潘玮柏跨年演唱会营销盛宴！\" data-ratio=\"0.4324074074074074\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"250\" data-imgfileid=\"503757862\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"7\">\u003C\u002Fsection>\n\u003Csection>\u003Cspan data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: 'mp-quote', 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.6; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"display: flex; justify-content: space-between; align-items: flex-end;\" data-pm-slice=\"0 0 []\">\n\u003Csection>\n\u003Csection style=\"display: flex; justify-content: flex-start;\">\n\u003Csection style=\"font-size: 16px; letter-spacing: 1.5px; color: #1e1c1c; background-color: #fadf11; border-radius: 4px; padding: 1px 4px; line-height: 1.2em; box-sizing: border-box;\">\u003Cstrong>邀请美团骑手观演，传递品牌温暖\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">此外，美团还\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">特别邀请20位美团外卖骑手来到现场观演，他们是\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">杭州政府表彰骑手，也是\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">潘玮柏铁粉。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">衍生话题#你的外卖员正在看潘玮柏演唱会#阅读量近百万，\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">既传递了对基层劳动者的关怀，又塑造了温暖的品牌调性，激发全网自来水式传播，推动话题从文娱榜向主榜跨越。\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">外卖员们也在分享看演唱会的经历，再次加深了潘玮柏杭州演唱会由美团总冠名的大众印象。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(1.24567) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FXPMmx5ukfm21jPSGLVaNebvo9bib6IicYD1jyFnULL8ichpGoiaxOaRBFVFNc0eWynCohCFibAVoMySCK0uL1heZMUg\u002F640?wx_fmt=jpeg&from=appmsg#imgIndex=5\" alt=\"剧星助力美团外卖打造张杰、潘玮柏跨年演唱会营销盛宴！\" data-ratio=\"0.8027777777777778\" data-s=\"300,640\" data-type=\"jpeg\" data-w=\"1080\" data-backw=\"578\" data-backh=\"464\" data-imgfileid=\"503757865\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"8\">\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\" data-pm-slice=\"2 2 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"},"para",{"tagName":"p","attributes":{"data-pm-slice":"2 2 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">潘玮柏杭州演唱会以创新营销事件实现品牌与内容的双赢：\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">线上直播间总播放量3681.2万，累计观看人数881.4万。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">核心话题#潘玮柏在演唱会现场点外卖# 登热搜主榜TOP19，衍生自来水话题#你的外卖员正在看潘玮柏演唱会#阅读量97.5万，实现从粉丝到路人的自主传播，成功将演唱会流量转化为品牌心智触达。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.53521) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm21jPSGLVaNebvo9bib6IicYDJen7aZ05LqLxVqDKvegiab1iavlXpuCU4Vf1p1HTMPlQnwQfn1icKoAow\u002F640?wx_fmt=png&from=appmsg#imgIndex=6\" alt=\"剧星助力美团外卖打造张杰、潘玮柏跨年演唱会营销盛宴！\" data-ratio=\"0.39444444444444443\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-backw=\"578\" data-backh=\"228\" data-imgfileid=\"503757846\" data-aistatus=\"1\" data-original-style=\"width:100%;\" data-index=\"9\">\u003C\u002Fp>\n\u003Cp style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fp>\n\u003Csection data-tools=\"135编辑器\" data-id=\"128862\" data-pm-slice=\"0 0 []\">\n\u003Csection style=\"margin: 10px auto; display: flex; justify-content: flex-start;\">\n\u003Csection>\n\u003Csection style=\"display: flex;\">\n\u003Csection style=\"font-size: 16px; background-color: #fadf11; padding: 0px 5px 0px 10px; display: flex; align-items: center; box-sizing: border-box;\">\u003Cspan style=\"color: #1e1c1c; font-size: 16px;\" data-brushtype=\"text\">\u003Cstrong>以全链路营销能力\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"flex-shrink: 0; display: flex; align-items: center;\">\n\u003Csection style=\"height: 0px;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"display: flex;\">\n\u003Csection style=\"flex-shrink: 0;\">\n\u003Csection style=\"width: 0; height: 1px; border-top: 6px solid #ffcc42; border-left: 6px solid transparent; box-sizing: border-box;\">\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Csection style=\"font-size: 16px; color: #1e1c1c; text-align: center; padding: 4px 10px; border: 1px solid #ffcc42; box-sizing: border-box;\">\u003Cstrong data-brushtype=\"text\">开拓“明星在线演唱会”营销蓝海\u003C\u002Fstrong>\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003C\u002Fsection>\n\u003Cp style=\"line-height: 1.75em;\"> \u003C\u002Fp>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;\" data-pm-slice=\"0 0 []\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">凭借这两场现象级线上演唱会的成功运作，剧星传媒充分展现出对明星在线演唱会的全链路营销能力。通过\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px; font-weight: bold;\">头部资源整合能力\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">精准链接头部唱将，\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">深度联动抖音等平台抢占黄金资源位，实现全域流量加持；\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">精准把握用户情绪与传播痛点，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">实现内容创作与品牌需求的深度契合；并发挥\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;margin-bottom: 0px;margin-top: 0px;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px; font-weight: bold;\">数据引爆与话题运营能力，\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">让在线演唱会实现从“内容传播”到“话题裂变”的升级，最终达成超预期的流量与口碑效果，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">实现品牌曝光与心智占领的双重目标。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"p","attributes":{"data-pm-slice":"0 0 []","style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">未来，剧星将继续携手更多品牌，探索明星在线演唱会在营销中的无限可能，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\" data-pm-slice=\"1 1 ["para",{"tagName":"section","attributes":{"style":"line-height: 1.75em;"},"namespaceURI":"http:\u002F\u002Fwww.w3.org\u002F1999\u002Fxhtml"}]\">\u003Cspan style=\"font-size: 15px;\">打造兼具社会声量与长效心智影响力的品牌事件，\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cspan style=\"font-size: 15px;\">使其成为品牌增长的新路径。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"line-height: 1.75em;\">\u003Cspan style=\"color: #0f1115; font-family: quote-cjk-patch, Inter, system-ui, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 16px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\" data-pm-slice=\"0 0 []\"> \u003C\u002Fspan>\u003C\u002Fsection>\n\u003Csection style=\"color: rgba(0, 0, 0, 0.9); font-size: 17px; font-family: mp-quote, 'PingFang SC', system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; line-height: 1.75em; letter-spacing: 0.034em; font-style: normal; font-weight: normal;\">\u003Cimg class=\"rich_pages wxw-img js_img_placeholder wx_img_placeholder\" style=\"aspect-ratio: calc(2.10117) \u002F 1; width: 677px !important; height: auto !important;\" src=\"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_png\u002FXPMmx5ukfm3diabtUvAsXmTMoedU4XS2YWxoMtiacicrgmicTERQ1eS0a4EqGsoq7a8DcJCOFz7PkEjmJ3gftSB1nw\u002F640?wx_fmt=png&from=appmsg#imgIndex=7\" alt=\"剧星助力美团外卖打造张杰、潘玮柏跨年演唱会营销盛宴！\" data-aistatus=\"1\" data-backh=\"275\" data-backw=\"578\" data-imgfileid=\"503756574\" data-ratio=\"0.4759259259259259\" data-s=\"300,640\" data-type=\"png\" data-w=\"1080\" data-original-style=\"width: 100%;\" data-index=\"10\">\u003C\u002Fsection>\n\u003Cp style=\"display: none;\"> \u003C\u002Fp>","https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002Fc6787f12a4f44db2a047b014f68aaecb.png","2026-06-08 13:49:09","整合演唱会资源，实现“品牌心智占领-营销爆点频出-用户情感认同”的递进式沟通。",33,"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002FCItKvknUbKvZ2cg9dri21w","2026-01-07 18:58:45",[130,133,134,135],{"id":131,"name":132},137,"明星演唱会",{"id":91,"name":92},{"id":42,"name":43},{"id":136,"name":137},146,"直播案例","美团外卖x张杰、潘玮柏跨年演唱会","2026-06-08 15:59:12",{"content":28,"content_mode":10,"cover_url":141,"created_at":142,"description":143,"id":144,"learn_more_url":145,"published_at":146,"sort_order":17,"status":5,"tags":147,"title":152,"updated_at":153},"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002F64e7bc07b73440fcbc4a0f914e46d313.png","2026-06-08 15:49:35","锚定香港亲子市场，构建“有效跨境传播=全球品牌内核×本地文化情绪杠杆×精细化渠道触点”的营销公式",34,"https:\u002F\u002Fmp.weixin.qq.com\u002Fs\u002F2UGTW6zW0CO2RymLPrJgWw","2025-12-17 00:00:00",[148,151],{"id":149,"name":150},147,"港澳区域",{"id":20,"name":21},"亚特兰蒂斯x剧星传媒","2026-06-08 15:52:51",{"content":28,"content_mode":10,"cover_url":155,"created_at":156,"description":157,"id":158,"learn_more_url":28,"published_at":159,"sort_order":17,"status":5,"tags":160,"title":163,"updated_at":164},"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002Ff721e8c18bb141468993f213453e7e10.png","2026-06-08 17:11:48","以“地域情感共鸣×原生内容植入×首发中插创新”为核心策略，将产品深度嵌入“家的味道”剧情主线，实现从零到一的品牌心智占位",37,"2025-12-12 00:00:00",[161,162],{"id":59,"name":60},{"id":42,"name":43},"思念食品x剧星传媒 短剧破局","2026-06-08 17:24:28",{"content":28,"content_mode":10,"cover_url":166,"created_at":167,"description":168,"id":169,"learn_more_url":28,"published_at":170,"sort_order":17,"status":5,"tags":171,"title":177,"updated_at":178},"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fdata\u002Fimages\u002Fb16310764c7b4e63ba36484c85e9a8bd.png","2026-06-08 18:32:52","剧星以 “去极点造大事件” 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