[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"site-home-bootstrap":3},{"homepageText":4,"businessSegments":5,"hotItems":53,"hotTotalPages":90},"剧星传媒成立于2011年，是一家以“IP内容营销”为特色，以“AI数智技术”为底座，为客户提供全链路整合营销服务的科技传播集团。公司总部位于上海，并在全国11个核心城市设立分支机构。目前拥有员工1700余人，2025年营业额突破100亿元。作为IP全链路整合营销领导者，剧星传媒以“IP+AI”为核心，构筑品牌IP内容营销、明星及社交达人营销、效果营销、直播电商、国际营销五大核心板块。\n\n剧星传媒星河AI全链路工作台2.0，是剧星围绕真实营销业务链路打造的AI协同系统。平台全面部署火山引擎Seedance2.0和千问Qwen3.7大模型，串联策略、资源、内容、投放与经营管理五大关键环节：\n星「策」：以星策Agent覆盖品牌传播、竞品分析、媒介规划等多类策略任务，并通过星萃GEO&GEM为品牌提供面向大模型营销的认知诊断与优化；\n星「选」：依托自研评估模型及海量IP、艺人与达人资源，提升营销资源筛选与组合决策效率；\n星「创」贯穿内容策略、素材生成、渠道分发与效果回流，推动AIGC持续迭代优化；\n星「投」面向国内与海外投放场景，构建CID跨平台归因系统与海外CPS资源整合平台，提升投放效果判断与资源协同效率；\n星「麦」则面向直播电商经营，支持实时监测、智能排班、人效分析与复盘优化。\n通过五大引擎协同，星河AI全链路工作台2.0推动AI从单点工具提效走向全链路系统协同，持续提升营销服务效率与增长能力。",[6,17,26,35,44],{"address":7,"code":8,"color":7,"content":9,"created_at":10,"enum_type":11,"icon":12,"id":13,"name":14,"phone":7,"sort_order":15,"status":15,"updated_at":16},"","business_segment_1780668537501","\u003Cdiv class=\"document\">\n\u003Cdiv class=\"section\">\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">品牌IP内容营销是剧星传媒的核心王牌业务，涵盖大剧营销、综艺营销、电视营销、体育营销、长\u002F短剧植入营销、IP授权、GEO营销、数据咨询服务、AI创意制作等多个业务领域，实现IP全链路智能化运营。业务核心目标为深度挖掘IP价值，全方位塑造品牌形象，持续提升品牌大众好感度、市场知名度与差异化品牌心智。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">大剧、综艺营销市场份额位居全国第一，携品牌深度绑定《繁花》《唐朝诡事录之长安》《逐玉》《许我耀眼》等爆款长剧，《乘风2026》《脱口秀和ta的朋友们2》《喜剧之王单口季2》《喜人奇妙夜2》《一路繁花》《五哈6》《开始推理吧3》等热门综艺，《辽宁卫视春晚》《天津卫视春晚》等晚会资源，打造《张杰x美团演唱会》《潘玮柏x美团演唱会》《刘德华x茅台演唱会》《刀郎知交线上演唱会》等明星在线演唱会案例；\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">短剧营销方面，是国内头部短剧营销企业，深度布局品牌定制短剧与红果短剧营销赛道，打造美团x《像烟花一样灿烂》、思念x《家里家外2》等合作项目；\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">体育营销板块，已成立\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">体育营销部，\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">提供全流程IP服务、全渠道资源整合、全链路营销服务，拥有咪咕核心代理资质，\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">打造双鹿电池x阿根廷国家足球队中国区官方合作伙伴\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">、\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">东鹏特饮x巴黎奥运会、东鹏特饮x张雪机车、心相印x樊振东、三九皮炎平x村BA、白象x亚运会等重点案例；\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">GEO营销板块，已成立大模型营销部，与沙利文达成GEO战略合作，发布星萃GEO厂牌，提供合规、专业、可信赖的AI营销解决方案；\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">数据咨询板块，联合巨量云图发布多份行业白皮书，独创TRIP、AIM心智营销等行业营销模型；\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">AI创意制作板块，为客户批量产出高清、高质量、规模化的视频、图片和文案，服务东鹏饮料、青岛啤酒、霸王茶姬、八马茶业等品牌产出优秀AI创意视频。\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>","2026-06-05 22:08:57","business_segment","\u003Csvg t=\"1780668519879\" class=\"icon\" viewBox=\"0 0 1027 1024\" version=\"1.1\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" p-id=\"1675\" width=\"200\" height=\"200\">\u003Cpath d=\"M824.171 856.715H203.774c-18.412 0-34.044-13.15-37.259-31.269L76.66 315.221c-2.78-15.64 4.67-31.418 18.408-39.309 13.88-7.886 31.122-6.28 43.247 3.946l189.361 161.166 154.592-239.192c13.883-21.62 49.531-21.62 63.411 0l154.586 239.045L889.48 279.71c12.13-10.372 29.52-11.83 43.253-3.945 13.881 7.893 21.182 23.67 18.406 39.309L861.43 825.589c-3.214 17.977-18.852 31.126-37.259 31.126z m-588.686-75.544h556.977l66.194-375.654-142.168 120.979c-8.331 7.013-19.146 10.082-29.96 8.626-10.806-1.613-20.309-7.748-26.3-16.804L513.97 291.988l-146.255 226.33c-5.997 9.204-15.493 15.341-26.305 16.804-10.954 1.603-21.767-1.613-29.952-8.626L169.29 405.516l66.194 375.655zM824.17 978.866H203.774c-20.896 0-37.844-16.948-37.844-37.844s16.948-37.843 37.844-37.843h620.399c20.894 0 37.845 16.947 37.845 37.843s-16.952 37.844-37.847 37.844zM2.902 203.347a37.854 37.854 0 1 0 121.133 0 37.854 37.854 0 1 0-121.133 0z m452.292-96.38a37.853 37.853 0 1 0 121.13 0 37.853 37.853 0 1 0-121.13 0z m449.06 92.93a37.854 37.854 0 1 0 121.133 0 37.854 37.854 0 1 0-121.133 0z\" fill=\"#d81e06\" p-id=\"1676\">\u003C\u002Fpath>\u003C\u002Fsvg>",107,"品牌IP内容营销",1,"2026-06-16 16:12:38",{"address":7,"code":18,"color":7,"content":19,"created_at":20,"enum_type":11,"icon":21,"id":22,"name":23,"phone":7,"sort_order":24,"status":15,"updated_at":25},"business_segment_1780668742827","\u003Cp>明星及社交达人营销是剧星传媒全域社交布局的重要板块，整合海量海内外明星资源与全域达人矩阵，打造集代言人合作、小红书生态营销、社交达人营销、社会化媒体营销、舆情公关于一体的全链路服务体系。\u003C\u002Fp>\n\u003Cp>明星营销业务：为品牌提供艺人评估筛选、明星代言、明星官宣、种草、直播等全案服务。合作案例包括认养一头牛&赵丽颖代言合作、思念&白鹿代言合作、洁伶集团&谷爱凌代言合作、洁伶集团&杨紫代言合作、洁伶集团&白鹿代言合作、自然美&江疏影代言合作、海底捞&王星越代言合作、薇诺娜&刘诗诗代言合作、独特艾琳&王星越长短直合作、花间颂海量艺人代言及进播合作等。\u003C\u002Fp>\n\u003Cp>社交达人业务：是营销领域的核心驱动力，专注于在抖音、小红书、微信公众号\u002F视频号、B站等主流社交平台，为品牌提供一站式KOL达人种草与整合传播营销解决方案。\u003C\u002Fp>\n\u003Cp>\u003Cbr>我们具备全社交平台核心代理资质，并屡获平台与客户高度认可：荣膺2025巨量星图年度卓越代理商、2025小红书品牌合作先锋等多项平台权威荣誉，持续蝉联各大客户优质合作伙伴称号。2025全年合作巨量星图达人11.4万个、小红书蒲公英达人2.5万个。\u003C\u002Fp>\n\u003Cp>\u003Cbr>凭借深厚的策略洞察与海量达人资源，我们深度服务花王集团、海尔集团、沃尔玛集团、贝泰妮集团、恒安集团、思念、爱玛电动车、青岛白啤、海底捞、腾讯游戏、网易游戏、米哈游、阿里巴巴、华熙生物、星巴克等集团企业旗下众多知名品牌，助力客户实现社交声量与生意增长的双重突破。\u003C\u002Fp>","2026-06-05 22:12:22","\u003Csvg t=\"1780668704452\" 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p-id=\"1667\">\u003C\u002Fpath>\u003C\u002Fsvg>",109,"明星及社交达人营销",2,"2026-06-12 19:32:37",{"address":7,"code":27,"color":7,"content":28,"created_at":29,"enum_type":11,"icon":30,"id":31,"name":32,"phone":7,"sort_order":33,"status":15,"updated_at":34},"business_segment_1780668673583","\u003Cdiv class=\"document\">\n\u003Cdiv class=\"section\">\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">效果营销\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">聚焦引流电商\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">与\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">多媒体效果代投两大核心服务：引流电商聚焦电商场景，打通公域流量到店铺成交的完整链路，聚焦流量高效承接与转化。多媒体效果代投覆盖全平台信息流、搜索、电商广告投放，依托集团数据中台实现投放指标自动化汇总、数据实时监测与策略动态优化\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">，具备\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">策略\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">规划\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">、运营优化、创意制作等专业化、一体化服务能力\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">。\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">依托\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">全域\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">投放资源与数据技术，精准触达品牌目标受众（TA），优化投放结构、压缩运营成本，大幅提升广告投放效率与商业转化能力，实现品效协同发展。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">拥有\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">字节、阿里、腾讯、小红书、微博、快手、京东、B站等主流平台核心代理资质，斩获巨量千川三星级服务商、阿里妈妈全域六星超级营销伙伴、腾讯营销品牌&效果核心代理等多项权威认证。长期服务电商、金融、网服、教育等多个领域客户。\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>","2026-06-05 22:11:13","\u003Csvg t=\"1780668648725\" class=\"icon\" viewBox=\"0 0 1024 1024\" version=\"1.1\" xmlns=\"http:\u002F\u002Fwww.w3.org\u002F2000\u002Fsvg\" p-id=\"1039\" width=\"200\" height=\"200\">\u003Cpath d=\"M853.333333 448h85.333334v490.666667h-85.333334zM725.333333 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19:32:29",{"address":7,"code":36,"color":7,"content":37,"created_at":38,"enum_type":11,"icon":39,"id":40,"name":41,"phone":7,"sort_order":42,"status":15,"updated_at":43},"business_segment_1780668780017","\u003Cdiv class=\"document\">\n\u003Cdiv class=\"section\">\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">以“好内容，全链路”为核心主张，涵盖品牌店播、小店运营、引流投放、PGC直播、达人分发、蓝V运营六大板块，以销售转化、用户资产沉淀为核心目标。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">具备抖音电商金牌服务商的资质，拥有12000平的专业直播基地，300+专业直播运营团队，长期为100+国内外品牌提供基于内容型电商的多触点整合营销建议与服务。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">服务客户覆盖日化个护、美妆护肤、食品饮料到酒水、3C电器等品类，累计打造明星大场直播超百场。典型案例：为云南白药、东阿阿胶、银鹭食品、探路者、格力、海底捞等品牌打造明星营销标杆案例；落地淘淘氧棉、思念食品等“长-短-直”经典案例；为自然堂洗护、苏菲、花王、霸王茶姬等品牌定制打造特色“内容型直播间”。\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>","2026-06-05 22:13:00","\u003Csvg 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data-font-family=\"default\">作为TikTok官方合作伙伴，\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">剧星传媒国际营销业务发展势头迅猛，年增速超3倍，2026年海外带货GMV已突破千万美金。公司能为品牌提供全链路海外营销解决方案，包括广告投放、达人营销、内容制作、社媒营销、电商带货等，业务遍及美国、东南亚、欧洲等主要核心区域，既搭建起中外品牌沟通的桥梁，也让中国营销智慧走向世界。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">剧星传媒与TikTok、Google、Meta等多家海外头部媒体建立长期深度合作关系，斩获TikTok TTCX官方创意服务商、TikTokOne达人服务商等官方认证，创意生产力和达人营销服务能力获得国际平台权威认可。\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp class=\"paragraph text-align-type-left\">\u003Cspan data-font-family=\"default\">目前，已为3C、美妆、出行、运动、轻奢等十余个品类的国际、国内品牌客户展开服务\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">。\u003C\u002Fspan>\u003Cspan data-font-family=\"default\">例如阿里集团、大疆、南孚、爱玛、橘朵、亚特兰蒂斯、MINISO等国内知名企业，奢侈品配饰电商EZContacts、国际百货公司Bloomingdale’s等国际知名品牌。\u003C\u002Fspan>\u003C\u002Fp>\n\u003C\u002Fdiv>\n\u003C\u002Fdiv>","2026-06-05 22:13:51","\u003Csvg t=\"1780668815907\" class=\"icon\" viewBox=\"0 0 1024 1024\" 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17:37:02","AI赋能全链路时代：剧星传媒星河AI全链路工作台2.0重磅发布",{"badge":55,"badge_id":56,"cover_url":62,"created_at":63,"id":64,"published_at":65,"summary":66,"title":67},"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YMz24o2Ry2IaoYzGpNy1EZiarh3ozynJHohgCk9DexIDXxB3WRNUpbmnXCTRCh0SGEZs3kpevXmo5Uibuzq4Aic1OXI5K167ZaQU0\u002F0?wx_fmt=jpeg","2026-06-23 18:01:45",160,"2026-06-23 17:35:37","随着生成式AI重塑用户获取信息的方式，品牌竞争正从“搜索引擎排名”转向“AI大模型信源席位”的争夺。面对这一范式转移，2026年5月12日，剧星传媒正式成立大模型营销部，同步官宣自研内容型GEO专属厂牌——星萃GEO。依托星河AI全链路2.0工作台技术底座、十五年全域内容营销积淀与全球化技术合作生态，星萃GEO推出行业首创的「1+5」内容型GEO解决方案，并以PACE全流程闭环与四重差异化壁垒，正...","剧星传媒首发星萃GEO：15年数据积淀，抢占生成式AI营销新领地",{"badge":55,"badge_id":56,"cover_url":7,"created_at":69,"id":70,"published_at":65,"summary":7,"title":71},"2026-06-23 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18:59:03",157,"七度空间SPACE7×剧星传媒：出海巴布亚新几内亚需要几步？从零拓荒！",{"badge":55,"badge_id":56,"cover_url":84,"created_at":85,"id":86,"published_at":87,"summary":88,"title":89},"https:\u002F\u002Fwwwoss.visionstar.cn\u002Fimg\u002Fsz_mmbiz_jpg\u002FibMKXbzK99YNOc9DHnYibxD6zsjjNfAic18hMmIYcaF11nVfhD1EyCwTtrd5K2rzWc9SibPgFRe8YGbmcuicMbLX1tBrwpjGppEt12rILQKNoSAc\u002F0?wx_fmt=jpeg","2026-06-18 19:36:35",156,"2026-06-18 19:08:00","6月18日，剧星传媒举办“共擎荣耀”标杆案例交流沙龙，热烈庆祝公司在巨量引擎2025共擎奖中取得品牌燃擎奖、星睿营销奖、千川创新奖三项重磅大奖，并深度复盘获奖案例背后的实战方法论。 共擎荣耀，标杆案例展实力 本次获奖的三大项目，覆盖不同的营销场景： 携手茅台酱香酒打造的「音乐IP燃动声量 造白酒营销新标杆」项目，斩获品牌燃擎奖； 携手花王乐而雅打造的「信任与场景双重破局 助品牌抑菌突围」项目，获得...","智胜618！剧星传媒举办“共擎荣耀”标杆案例交流沙龙",19]